U.S. Traveler Sentiments On Attribute-Based Shopping

68% of travelers believe ABS would provide clarity when booking a hotel, with 46% willing to pay more to select their preferred room attributes.

Stayntouch and NYU SPS Tisch Center of Hospitality have released a comprehensive report on U.S. traveler sentiments toward attribute-based shopping (ABS), an emerging booking and pricing strategy that allows hotel customers to construct their ideal room and stay by bundling together desired features and attributes. The study surveys 1002 travelers in the United States to analyze their views on ABS as an alternative to the hotel booking process. Specifically, this report explores:

  • Travelers’ opinions on common challenges of the traditional hotel booking process;
  • Travelers’ views towards ABS and their interest in adopting it as an alternative to traditional hotel booking experience;
  • The most desirable attributes of hotel guest rooms, and whether travelers would pay more to reserve them;
  • Traveler sentiments towards ABS regarding clarity, comprehension, fairness, and value; and
  • How different segments of travelers hold different sentiments on ABS.

Research and report written and conducted by:  

Vanja Bogicevic, PhD, NYU School of Professional Studies,  Jonathan M. Tisch Center of Hospitality
Owen Wexman, MS in Global Hospitality Management Graduate, NYU School of Professional Studies, Jonathan M. Tisch Center of Hospitality
Justin Derise, Senior Content Specialist, Stayntouch

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