Stayntouch and SHR Enhance Their Cloud Integration, Delivering Transparency and Control to Revenue Management

Stayntouch, a global leader in cloud hotel property management systems (PMS) and contactless technology, today announced an enhancement to its partnership with Sceptre Hospitality Resources (SHR), a pioneer of advanced hotel revenue management technologies. Stayntouch PMS now integrates with SHR’s Wave revenue management system (RMS).

SHR Wave RMS leverages the latest in artificial intelligence to create an advanced and transparent RMS with a human touch. Wave unburdens revenue managers from having to blindly trust the ‘black box’ of most legacy RMS platforms. Instead, Wave users can leverage a transparent Strategy Builder Tool, which lets hoteliers customize the algorithm’s pricing framework to fit their brand’s unique business strategy.

Stayntouch PMS’ integration with SHR Wave RMS allows for reservations and group data to flow seamlessly between the two systems, and provides Wave RMS with the data it needs to generate optimized strategies for hotels. Wave RMS offers Stayntouch customers a range of enhanced features, including:

    • Wave Algorithms 一Delivers highly accurate automated forecasting and pricing recommendations using a combination of different forecasting models and reinforcement learning techniques.
    • Strategy Builder 一 Unburdens hotels from the tyranny of the RMS ‘black box’, by allowing them to stay in control of their strategy, and tailor their AI to meet their business needs.
    • Enhanced Reporting 一 Advanced analytics”>provides hoteliers with comprehensive insightful reporting that can be delivered either automatically or with a single click.

Estella Hale, Chief Product Evangelist at SHR commented, “SHR and Stayntouch have enjoyed a deep and strategic partnership for many years, based on our shared commitment for delivering innovation with a human touch. We are delighted to be expanding this partnership with Wave RMS.” 

Michael Heflin, the Chief Revenue Officer at Stayntouch, added, “SHR shares our philosophy of delivering unburdened technology that enhances the hotelier, operator and guest experience. One of the significant benefits of our cloud architecture and intuitive user interface is how simple it is to integrate and optimize alongside innovative industry partners like SHR. With Wave, hoteliers will now be able to fully optimize their revenue strategy, on top of Stayntouch PMS’s native ability to manage rates wherever there is an internet connection.”

About Stayntouch

Stayntouch provides a full cloud and mobile hotel property management system (PMS) and over 1100+ integrations, enabling hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests. Backed by a team of professionals with deep roots in the hospitality industry, Stayntouch is a trusted partner to many forward-thinking hotels and resorts, including the TWA Hotel, First Hotels, Conscious Hotels, Margaritaville, Valencia Hotel Group, and Modus Hotels. Stayntouch is also a preferred PMS partner to some of the leading independent hotel collections around the world including; Design Hotels, an Independent Marriott Brand, and Curator Hotel & Resort Collection.

About SHR

SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With an evolving suite of AI-driven solutions, SHR enables hotels around the world with applications ranging from distribution to revenue management to guest management, including: Windsurfer CRS, Windsurfer Booking Engine, Wave RMS, Maverick CRM. For more information, visit


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