By consolidating multiple PMS platforms onto Stayntouch, Linchris created greater consistency across its independent properties, streamlined revenue management, and opened new opportunities to grow ancillary revenue.
Linchris is a hotel management company with a diverse portfolio split between branded and independent properties. With unique hotels, room types, and revenue strategies across its independent collection, the company needed technology that could support the individuality of each property while giving its corporate team greater consistency and visibility across the portfolio.
For Jenna Bergamino, Corporate Director of Revenue Management at Linchris, that meant finding a PMS that could make it easier to manage revenue strategy across multiple properties without sacrificing the flexibility each hotel requires.
Before moving its independent collection to Stayntouch, Linchris was operating across five or six different property management systems.
The fragmented technology environment made it more difficult for corporate teams to manage the portfolio consistently. Different systems meant different workflows, support teams, rate structures, reporting processes, and integrations across properties.
Linchris wanted to create a more unified approach while still supporting the unique needs of each independent hotel.
Over the course of the past year, Linchris consolidated its independent properties onto a single Stayntouch PMS platform.
“We utilized five or six different PMS systems for our independent collection. Over the last year, we’ve consolidated to one singular Stayntouch PMS system for all of our hotels. It has been so much easier for our whole entire team.”
With Stayntouch, Linchris’ corporate team can access its independent hotels using a single login and immediately see key performance information across the portfolio.
From one dashboard, Jenna and her team can review daily rates and occupancy, along with occupancy for the previous and following days, giving them a fast view of portfolio performance as soon as they log in.
Standardizing on Stayntouch has also helped Linchris establish greater consistency across room types, rate types, and rate codes, making it easier to analyze performance and run reports across its independent collection.
At the same time, individual hotels retain the flexibility they need to account for their unique room configurations, attributes, and guest experiences.
Stayntouch gives the Linchris revenue team the flexibility to build and manage rates and restrictions directly within the PMS.
The team can create dynamic rates based on BAR as well as build dynamic rates from other dynamic rates, giving revenue managers more flexibility in how they structure pricing.
They can also quickly manage restrictions such as minimum and maximum lengths of stay and closed-to-arrival dates across individual days or larger periods of time, including by day of week or month.
For a corporate revenue team overseeing multiple hotels, the ability to make these changes efficiently helps make portfolio-wide revenue management more manageable.
“Managing rates, inventory, and building our rates in Stayntouch is so easy. From the process of building the rate at the very beginning, it is very user-friendly.”
Linchris also uses Stayntouch’s integrated booking engine and channel manager alongside its revenue management system, creating a more connected environment for its independent hotels.
Rather than navigating multiple systems and support organizations, the team has a more centralized technology experience.
“We now have a fully integrated booking engine and a fully integrated channel manager all through Stayntouch. It’s a one-stop shop, which is the most beneficial thing that we could ask for.”
For Linchris, that connectivity extends beyond technology. Having a more centralized support experience means the team knows where to turn when an issue arises rather than coordinating across multiple providers.
Beyond improving consistency and revenue management, Linchris has also seen significant growth in ancillary revenue across its independent collection.
Stayntouch gives guests opportunities to purchase real-time room upgrades and additional services throughout the guest journey, including during booking, mobile check-in, and front desk check-in.
Depending on the property, guests can add options such as early check-in, late checkout, pet fees, sweet treats, buckets of beer, and other property-specific experiences.
The capabilities allow each hotel to create upsell opportunities that fit its individual guest experience while making those offers easier for guests to purchase.
They have also helped Linchris turn the front desk into a stronger contributor to the hotel’s revenue strategy.
“It’s made it so that the front desk is able to be salespeople as well for our hotel and really champion that effort and create those additional upsells for us.”
For Linchris Hotels, consolidating its independent collection onto Stayntouch has created a more consistent operational and revenue management foundation across a portfolio of very different hotels.
Corporate teams gain better visibility, standardized data, and easier portfolio management, while individual properties retain the flexibility to configure room types, rates, attributes, and ancillary experiences around their specific needs.
The result is a technology environment that helps Linchris manage its independent portfolio more effectively while creating additional opportunities to drive revenue at the property level.
See how Stayntouch’s Cloud PMS, Guest Mobility, and Guest Kiosk solutions deliver better results for hotels through better front & back of house communication, increased mobile touch-points, more revenue and operational efficiency, and unlimited interfaces.
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Manage and Set Tasks Across Your Departments
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Automate Easy Upsells & Monetized Early/Late Checkouts
Set & Manage Rates/Availability
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