How Embergrove Uses Stayntouch to Power a More Flexible, Revenue-Driven Tech Stack

The challenge

Embergrove wanted to move to a modern, cloud-based PMS without introducing more complexity for its teams. Training and adoption were important, but so was the ability to improve operational efficiency and connect seamlessly with the company’s revenue management, central reservation, and customer relationship management systems. “We were looking for a modern, cloud-based PMS that was easy to train on, easy to learn, and could help us improve our operational efficiency,” says Mark Creger, Chief Revenue Officer at Embergrove Hospitality Group. “Stayntouch checked all of those boxes for us.” More than three years after making the switch, Stayntouch continues to support the company’s evolving needs. “They’ve continued to deliver,” Creger says.

Faster check-ins and more time for guests

By reducing the administrative work required at the front desk, Stayntouch has helped Embergrove’s agents spend less time focused on the system and more time focused on the people in front of them. “Our agents can now focus on the guest and the guest experience, as opposed to having their nose in the computer and dealing with all the administrative tasks,” Creger says. A faster, more seamless check-in process has also improved the arrival experience for guests. “The guest experience is better because the check-in process is a lot faster,” he says.

Revenue management without unnecessary friction

For Creger, one of the most valuable capabilities is the connection between Stayntouch and Embergrove’s revenue management system. The integration allows the revenue team to manage rates and restrictions for high-demand periods without cumbersome manual processes or disconnected workflows. “We can seamlessly go into the RMS, putting rates and restrictions on our key demand nights,” Creger says. “That’s really helped us maximize our revenue.”

A PMS designed to be the hub, not the entire stack

Embergrove did not want to be locked into a single technology provider for every part of its operation. Instead, the company chose specialized systems for functions such as revenue management, central reservations, and customer relationship management, with Stayntouch connecting them at the center. “I don’t believe that any technology company out there can do everything the best,” Creger says. “By having Stayntouch as the PMS hub, and then surrounding that hub with best-in-class systems like our CRS, CRM, and revenue management system, we’re able to be nimble, flexible, and change with the ever-changing technology landscape.” That flexibility gives Embergrove the freedom to select the systems that work best for its business today while preserving the ability to adapt as its needs and the industry continue to change.

A partnership that keeps evolving

Embergrove was not simply looking for a software vendor. It wanted a technology partner that would continue improving alongside the business. “We wanted an actual partner that would grow with us,” Creger says. “Almost weekly, I’m seeing improvements and enhancements in the system, and we really appreciate that as a partner.”

The result

With Stayntouch at the center of its technology stack, Embergrove has created a more flexible foundation for its 12-property portfolio. Front-desk teams can complete check-ins more efficiently and give guests more attention. Revenue leaders can work seamlessly within their preferred RMS. And the company can continue choosing the specialized systems that best support its operation, rather than being limited by an all-in-one platform. For Embergrove, Stayntouch delivers the balance it was looking for: a PMS that is easy for hotel teams to use, strong enough to support a complex portfolio, and open enough to evolve with the business.