Cobblestone Hotels | 139 properties migrated at launch | Small-town markets across the U.S. | Powered by Stayntouch
Cobblestone Hotels has built its business around bringing quality lodging to small-town America. As the portfolio has expanded into more states and markets, technology has become increasingly important to how the company operates, supports its properties, and scales.
Cobblestone needed more than a replacement for its existing property management system. It wanted a technology partner that understood hotel operations, could support an aggressive migration timeline, and would continue evolving alongside the business.
“We were really excited to find technology partners that were hoteliers and understood where we were coming from.”
Cobblestone had struggled with its previous PMS provider, including recurring outages and system issues. But reliability was only part of the problem.
The company needed technology that could support a large and growing portfolio while giving its property teams more flexibility. General managers needed the ability to access information and make decisions wherever they were. Corporate teams needed a more efficient way to bring new properties onto the platform. And as Cobblestone continued expanding, technology needed to help properties operate effectively amid ongoing staffing challenges.
Just as important was finding a partner willing to listen.
“Stayntouch really seemed to be interested in our business and wanted to help us solve our problems. Nobody at Stayntouch promised us the moon, but they listened.”
Cobblestone knew its migration timeline was ambitious. At the time of the transition, the company needed to move 139 hotels to Stayntouch in just 90 days.
Stayntouch provided a dedicated implementation resource on site for every hotel deployment, giving property teams immediate, hands-on support throughout the transition.
That approach helped Cobblestone execute the large-scale rollout while keeping individual hotels supported through each cutover.
“A dedicated implementation resource was on site for every hotel deployment. That really helped ensure a smooth transition and provided immediate, hands-on support.”
The experience also represented a shift in the relationship Cobblestone had with its PMS provider.
“We’re not just a number anymore. We call them and they’re able to assist immediately. I feel like I can contact anyone on the Stayntouch team and I’m heard.”
Moving onto Stayntouch was only the beginning. As Cobblestone adds hotels, Stayntouch continues to develop capabilities that help the company scale more efficiently.
Stayntouch’s multi-property configuration capabilities help streamline the process of bringing additional hotels into the portfolio. Rather than treating every new opening as an entirely separate technology project, Cobblestone can use a more consistent approach as it grows.
That becomes increasingly valuable as the company expands into additional markets and states.
Because Stayntouch is accessible from anywhere, Cobblestone general managers are not tied to a back-office workstation to manage their hotels.
A GM can receive a call at home, log into the PMS, review reports, check performance, or update rates immediately.
“They can hop in wherever they’re at, utilize reporting, change rates, whatever it may be. They have access at their fingertips all of the time.”
That accessibility gives property leaders more flexibility while helping them respond faster to what is happening at their hotels.
Rate strategy was another important capability for Cobblestone.
The company wanted general managers to be able to quickly access the system and make rate changes as conditions shifted in their markets. Stayntouch worked with the Cobblestone team to develop tools that made those changes easier to manage at the property level.
“The rate strategy module was something that we really wanted when we came over to Stayntouch. We wanted easy access for the GMs to jump into the system and make changes on the spot.”
As Cobblestone grows, technology also plays an important role in helping properties operate efficiently with the teams they have.
One example is Stayntouch’s Grab & Go kiosk, which Cobblestone began rolling out across its properties to give guests a faster, more self-directed experience while reducing work for hotel staff.
“The Grab & Go kiosk has been one of the things that we were really excited to roll out to the properties. It’s saving time. It’s easy and effortless for the guest.”
For a portfolio operating across smaller markets where staffing can be challenging, those efficiencies can have an outsized impact.
“As Cobblestone grows and we hit more states and more markets, technology to overcome some of our staffing challenges is huge.”
Cobblestone’s relationship with Stayntouch extends beyond implementation and day-to-day support.
The two teams work together on new capabilities, system enhancements, and integrations that support Cobblestone’s growth strategy. Feedback from Cobblestone has helped shape functionality including rate strategy, while Stayntouch continues to provide the integrations and flexibility the company needs as its technology stack evolves.
For Cobblestone, that ability to keep adding and connecting technology is critical to what comes next.
“It was very important to us to work with a company like Stayntouch that would be able to provide the different technology interfaces so we can keep growing and pushing things forward.”
With Stayntouch, Cobblestone Hotels has been able to:
For Cobblestone Hotels, replacing its PMS was not simply about solving the problems of its previous system. It was about putting technology in place that could support where the company was headed next.
With Stayntouch, Cobblestone has a PMS that can support a growing multi-property portfolio, give hotel teams greater flexibility, and connect with the technology the company needs as its business evolves.
“The future partnership with us and Stayntouch is unlimited.”
See how Stayntouch’s Cloud PMS, Guest Mobility, and Guest Kiosk solutions deliver better results for hotels through better front & back of house communication, increased mobile touch-points, more revenue and operational efficiency, and unlimited interfaces.
Your demo will include how to:
Manage and Set Tasks Across Your Departments
Ensure Guest Satisfaction & Safety With Contactless Check-in Options
Automate Easy Upsells & Monetized Early/Late Checkouts
Set & Manage Rates/Availability
Integrate With Tools and Platforms Essential
to Your Hotel
And More!
