Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive.
—Justin DeRise
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Following on the growing trend of helping travelers book their own holidays, Priceline with its “Name your own price” opaque pricing model launched. (Source: tnooz.com) Thus began the massive explosion of Online Travel Agencies, and four OTAs (Expedia, Priceline, Orbitz, and Travelocity) now control 95% of the market, and have been making travel brands pay dearly in referral commissions for over a decade.
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Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive. By Ronnie Coleman Sales Executive at StayNTouch, Inc.
The speed at which technology continues to reshape the business landscape remains unimpeded. In many companies, including hotels, employees and management understand mobile technologies can
Travel brands have been slow adapting to new technologies because they are concerned it will negatively impact longstanding business models. Hotels have long relied on
We’re just coming down from a high that was HITEC 2016. It’s reported that this year was one of the highest attended conferences; over six
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