Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive.
—Justin DeRise
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Following on the growing trend of helping travelers book their own holidays, Priceline with its “Name your own price” opaque pricing model launched. (Source: tnooz.com) Thus began the massive explosion of Online Travel Agencies, and four OTAs (Expedia, Priceline, Orbitz, and Travelocity) now control 95% of the market, and have been making travel brands pay dearly in referral commissions for over a decade.
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Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive. By Ronnie Coleman Sales Executive at StayNTouch, Inc.
By Justin DeRise The foundation of any hotel sales and revenue strategy lies in its distribution channels. A distribution channel is simply any forum or
How an end-to-end payment provider can drive more conversions, enhance payment security, and reduce billing and support headaches. By Justin DeRise Payments may appear relatively
How a mobile PMS can streamline and personalize the guest experience, winning guest loyalty for the long haul Delighting guests is at the core of
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