Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive.
—Justin DeRise
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Following on the growing trend of helping travelers book their own holidays, Priceline with its “Name your own price” opaque pricing model launched. (Source: tnooz.com) Thus began the massive explosion of Online Travel Agencies, and four OTAs (Expedia, Priceline, Orbitz, and Travelocity) now control 95% of the market, and have been making travel brands pay dearly in referral commissions for over a decade.
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Travel brands, particularly hotels, have to be more transparent with their pricing, and connect with their customers on an emotional level with functional websites, innovative tech solutions, and smart digital campaigns – or fail to remain competitive. By Ronnie Coleman Sales Executive at StayNTouch, Inc.
The pandemic changed the way hotels operate. Reevaluating how you choose new hotel technology is key to adapting to changing guest expectations and operational needs.
If the hotel industry isn’t talking about OTAs, it’s Airbnb. Some hoteliers believe that Airbnb is an imminent threat [link to: to business while apparently
Most businesses provide some sort of support option such as per-project, or per-user /volume pricing structure, while some offer support as a “feature” that gets
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Set & Manage Rates/Availability
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