Product Description
Lutra BI is revenue intelligence for hoteliers. It brings your PMS data into one data model on one date axis, so revenue and sales teams can see performance, group blocks, and pickup in a single view instead of switching between multiple reports. Lutra Sales CRM is built right in, so hotel sellers can manage group blocks and corporate accounts, send contracts for e-signature, and track every call and task by hotel.
Why Lutra BI
Most BI tools don’t pull in group data, so answering “which groups aren’t picking up?” means digging through the PMS by hand. Lutra BI tracks blocked vs. picked-up rooms automatically and puts group, revenue, and sales activity in one place. It’s also built for the growing number of hotels that use one remote salesperson across several properties, a model most sales tools weren’t designed for.
Who Uses Lutra BI
Revenue managers, above-property leaders, general managers, owners, and hotel sales teams, including remote sellers who cover multiple properties.
Key Features/Benefits
- Daily Performance with detailed drilldowns, rate shops, and daily emails
- Group block tracking: blocked vs. picked-up rooms, pulled from PMS data
- Heatmap that focuses attention on key dates
- Built-in sales CRM for group blocks and corporate accounts
- E-signature contracts, with the signed copy automatically emailed to the property
- Click-to-call that opens the contact’s full history and logs the call automatically
- Automated weekly email campaigns for corporate prospecting
- Group cutoff reminders sent to clients at 30, 10, and 5 days out
- Task reporting by hotel, so owners can see exactly what sales has done
