PM Hotel Group | 70+ independent and branded properties across the United States
PM Hotel Group is a hotel management company with a portfolio of more than 70 independent and branded hotels across the United States, from Hawaii to the East Coast and from the Midwest to Florida.
As SVP of Revenue Optimization, Tina Meredith oversees revenue strategy across the portfolio. With properties operating under different brands, business models, and technology environments, her team needs systems that make it easier to see performance, manage revenue strategy, and create consistency where it matters.
Managing revenue across a large and varied portfolio can become difficult when hotel systems work differently from property to property.
PM Hotel Group had experienced PMS platforms with downtime and support challenges, while some systems also made common revenue management tasks more difficult to handle directly within the PMS.
That was particularly important for PM Hotel Group’s independent hotels. Not every property has a dedicated revenue management system, so the revenue team needs the PMS itself to provide the tools required to manage rates and restrictions effectively.
For the properties using Stayntouch, Meredith saw an opportunity to give both the corporate revenue team and individual hotels greater control.
“You can easily change rates and apply restrictions in Stayntouch, whereas some of the other systems, it’s harder to do directly there without actually doing it in the RMS. And not every single one of our independents has an RMS.”
Tina Meredith, SVP, Revenue Optimization, PM Hotel Group
Reporting is another important part of how PM Hotel Group uses Stayntouch.
Stayntouch’s reporting capabilities give Meredith and her team visibility into pace and segmentation across the hotels they have on the platform, helping them understand performance beyond the individual property level.
“Stayntouch has some pretty good reporting capabilities as it relates to pace and segmentation. And that gives us the ability to really see what that looks like across the portfolio of hotels that we have on the system.”
For a revenue team overseeing multiple properties, having that information available consistently makes it easier to evaluate performance and inform revenue decisions.
PM Hotel Group also uses Stayntouch to create greater consistency across participating hotels.
The team can establish rate plans, packages, charge codes, and add-on features that can be used across multiple properties rather than rebuilding them hotel by hotel.
At the same time, individual hotels aren’t locked into a rigid corporate structure. Properties can adapt packages or build on them based on the needs of their market and guests.
That balance is especially important for a portfolio that includes independent hotels with distinct identities and operating strategies.
“The system makes it super easy for us to do that, but it still gives the individual hotels the ability to do what they want.”
With a large portfolio and employees with different levels of PMS experience, training can easily become a significant operational burden.
Meredith says Stayntouch has helped reduce that challenge because new users can get comfortable with the platform quickly, supported by Stayntouch’s knowledge base and training portal.
She saw just how intuitive the system could be firsthand at a company conference, when PM Hotel Group’s president logged into Stayntouch and was able to work through a guest check-in with very little instruction.
“It’s super easy for people who don’t know the platform to pick it up and learn it. If you have never used the system, you could, in a really quick fashion, pick it up.”
For PM Hotel Group, that ease of adoption translates into more efficient training and lower training costs while still giving its teams the capabilities they need to run their hotels.
Across the PM Hotel Group properties using Stayntouch, the PMS helps the organization:
For Tina Meredith and PM Hotel Group, Stayntouch provides something particularly valuable for a diverse hotel portfolio: the ability to create consistency where it benefits the organization while preserving the flexibility each hotel needs to operate on its own terms.
See how Stayntouch’s Cloud PMS, Guest Mobility, and Guest Kiosk solutions deliver better results for hotels through better front & back of house communication, increased mobile touch-points, more revenue and operational efficiency, and unlimited interfaces.
Your demo will include how to:
Manage and Set Tasks Across Your Departments
Ensure Guest Satisfaction & Safety With Contactless Check-in Options
Automate Easy Upsells & Monetized Early/Late Checkouts
Set & Manage Rates/Availability
Integrate With Tools and Platforms Essential
to Your Hotel
And More!
