Archives

For-Sight

Product Description:

This is a UK based business with primary client based in the UK and some continental European customers as well.

Information Exchange

FTP file transfer – 1 way
Reservation create, modify and cancel
All guest profile information
Rate and market segment
Summary of guest spend data

Benefit to Customer:

Has a keen understanding of the UK market and are experts in crafting marketing campaigns to these consumers to drive more direct bookings. They have a created a loyal customer base due to their success in helping groups cross sell properties and increase direct booking customers.

Partner Relationship:

Basic – marketing

HMA Marketing

Product Description:

Specializing in high service and data insights HMA marketing is focused strictly in the independent hotel space and helping those clients obtain superior results with their email marketing campaigns.

Information Exchange

FTP file transfer – 1 way
Reservation create, modify and cancel
All guest profile information
Rate and market segment
Summary of guest spend data

Benefit to Customer:

Boutique marketing firm with a more hands on approach. They have turn key programs for “win back” from OTA, lead gen, repeat guest incentives, promotional items etc..

Partner Relationship:

Basic – marketing

Clairvoyix

Product Description:

A custom designed CRM for the hospitality industry. Their analytics dashboard helps to cleanse guest data and create a clear view of a hotel’s guest database. They work with Hilton and LaQuinta as their main customers and their easy to use dashboard makes it easy for a hotelier to put the data together for a campaign. They couple this with a dedicated account manager that will help put together the creative for the campaign

Information Exchange

FTP file transfer – 1 way
Reservation create, modify and cancel
All guest profile information
Rate and market segment
Summary of guest spend data

Benefit to Customer:

Has very good hierarchy and control process for groups – allows individual hotels to create campaigns but can flow through to be approved by corp office. They do a lot of work for Hilton so they understand this work flow better than most.

Partner Relationship:

Basic – marketing

Ascent360

Product Description:

A more broad marketing automation platform Ascent360 does not specialize in the hospitality industry and has a more traditional “retail” focus. Their marketing automation platform has sophisticated customer journey mapping, attribution, segmentation and analytics.

Information Exchange

FTP file transfer – 1 way
Reservation create, modify and cancel
All guest profile information
Rate and market segment
Summary of guest spend data

Benefit to Customer:

Ascent360 specializes in outdoor & active lifestyle. Established in 2013 they a rather nimble company that works well with their customer. May not always be appropriate for hotels needing extra assistance as this is not their strong suit

Partner Relationship:

No partner relationship exists at the moment

TravelClick Guest Management GMS (Formally ZDirect)

Product Description:

GMS is TravelClick’s Customer Relationship Management (CRM) and email marketing platform. GMS’ cleanses and deduplicates a hotel’s guest profile database to develop a 360 degree guest profile unique to each guest that acts as the centerpiece of the hotel’s relationship with the guest. And the GMS email marketing platform allows a hotel to touch each step of the guest journey with personalized messaging, informed by the 360 degree guest profile

Information Exchange

2-Way
Reservation create, modify and cancel
Sending of rate data
Sending of availability restrictrions
Reservation and guest profile data
Transaction data for TOTAL guest spend
GMS to send profile updates to Rover

Benefit to Customer:

Recognizing your guests as a hotelier and personalizing their stay is becoming increasingly important. GMS gives hoteliers a comprehensive suite of CRM and marketing automation tools to better recognize their guests, personalize marketing, and build loyalty / drive repeat business

Partner Relationship:

Basic – good relationship with TravelClick overall but no referral program in place

Cendyn’s GuestFolio

Product Description:

Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry.

Information Exchange

1-Way, PMS push to CRM
Reservation create, modify and cancel
Rate and room type information
Reservation and guest profile data
Transaction data for room spend only

Benefit to Customer:

Access an enhanced global profile – a single version of truth when all disparate data is in one data intelligence warehouse + additional 3rd party data including demographics, intent, interest, etc
Manage Profiles – allowing customer to view the # of guest stays, summarized view of revenue by category, guest feedback, social connections, etc
Drive automated Communications
Launch automated marketing campaigns to trigger the right message, at the right time via the right vehicle and identifying the most valuable guests vs the most valuable prospects

Partner Relationship:

Basic – shared marketing campaign

Digital Alchemy

Product Description:

A Marketing CRM

Information Exchange

1-Way, PMS push to CRM
Reservation creation, modification and cancellation
Rate and room type information
Guest profile information

Benefit to Customer:

Digital Alchemy has been absorbed by TravelClick and will be absorbed into their GMS offering. Previously the company had been known for helping to “simplify” email marketing for hotels and making it easier for hoteliers to create thoughtful and effective email marketing campaigns. In addition they would produce more appealing confirmation/cancellation letters along with pre/post stay communications.

Partner Relationship:

At this time, we have a weak relationship. We do not recommend

Revinate

Product Description:

Revinate Marketing is the easiest way to drive revenue and build better guest relationships through Email Marketing, Guest CRM, and Upsells. Personalize the guest experience with this all-in-one Marketing Automation and hotel data solution built specifically for hotels by hoteliers.

Information Exchange

1-Way (PMS push to CRM), HTNG
Two main categories of PMS data; profiles and reservations. Profiles include guest details, preferences, company details, contact details. Reservations include check in & check out data, room type, booking channel, cost etc

Benefit to Customer:

  • Hospitality CRM: Using state-of-the-art technology, Revinate integrates guest data from the Protel Property Management System (PMS) and Surveys, enabling highly effective and targeted campaigns.
  • Smart Guest Segments: Segmentation is easier than ever with Revinate Marketing’s Smart Segment Builder. To save you time, we’ve preloaded the top segments proven to drive revenue and engagement.
  • Email Marketing Automation: Revinate Marketing allows you to communicate individually with your guests, wherever they are in their lifecycle, in a fast and efficient way.
  • Upsell emails: Pre-arrival upsell emails give your guests the opportunity to enhance their stay though room upgrades and amenity add-ons, all while driving profitable revenue to your bottom line.
  • Reporting Intelligence: Measure performance in real time with campaign metrics and a transparent revenue attribution model. Compare performance against previous campaigns and other properties in your portfolio.
  • Group Functionality: Whether you market your hotels from the property or group level, Group Functionality streamlines your efforts, allowing you to work more efficiently and strategically.
  • Hospitality Marketing Strategy: A team of dedicated industry experts are on-hand to provide strategic support to help you exceed your email marketing goals.

Partner Relationship:

Shared Marketing, webinars and white papers.
No sales commission