A PMS’s stay card contains all of the foundational data necessary for a comprehensive guest profile, including reservations and purchase history, room history and rates, and housekeeping and maintenance information.
In the post-COVID era, contactless check-in has allowed hotels to promote social distancing, while also personalizing and streamlining the guest experience.
But it can also be a valuable source of ancillary revenue. StayNTouch’s guest-centric PMS can automatically send customized, targeted messages directly to your guests’ mobile device. This allows guests to instantly enhance their stay with offers for room upgrades, customized amenities, loyalty benefits, or monetized early check-in/ late check-out.
Upselling through targeted mobile messaging is far more effective than the traditional “upgrade” conversation at the front desk. Sending offers through a guest’s smartphone allows you to use vibrant images to convey the value of the upgrade, while using comprehensive data on guest habits and preferences to tailor your messaging. This additional revenue can be significant: Mashable.com found that a typical 150 room hotel could generate up to $65,000 in
additional revenue year year with targeted upsell ads, while our own customers have seen up to a 240% ROI per quarter using mobile upselling. StayNTouch’s guest-centric PMS also lets you optimize ancillary revenue by running reports on both current and forecasted ancillary revenue, as well as for conversions from mobile-based check-in/out. It can also display targeted upsell revenue directly on the main PMS dashboard, so you can focus your entire staff on meeting your revenue goals. Your PMS can also be linked to a CRM to leverage an even more nuanced guest profile that includes survey results, travel intent and guest loyalty status, allowing you to build a more meaningfully personalized guest journey with even higher conversion rates for upgrades and amenities.
Many companies spend over three-fourth of their IT budgets maintaining existing software and infrastructure. In the hotel industry, this is because traditional, on-premise PMS systems require substantial maintenance, upgrade and integration costs just to remain operational. Native-cloud PMS systems are different, however. Because they are hosted on Amazon AWS, you’ll never have to worry about server maintenance costs, or scheduled system downtime. And unlike on-premise systems, software upgrades are free and automatic, and hoteliers will never have to worry about additional fees when integrating with third-party solutions.
Discover how StayNTouch Cloud PMS can hep you minimize costs and maximize revenue by signing up for a demo today!
See how StayNtouch’s Cloud PMS, Guest Mobility, and Guest Kiosk solutions deliver better results for hotels through better front & back of house communication, increased mobile touch-points, more revenue and operational efficiency, and unlimited interfaces.
Your demo will include how to:
Manage and Set Tasks Across Your Departments
Ensure Guest Satisfaction & Safety With Contactless Check-in Options
Automate Easy Upsells & Monetized Early/Late Checkouts
Set & Manage Rates/Availability
Integrate With Tools and Platforms Essential
to Your Hotel