“The one area where hotels [still] have the competitive edge over online travel agents is when the customer walks through the door. It’s here, when the guest is immersed in the hotel experience, that hoteliers have a chance to upsell” (Eye for Travel, 2015).
Today’s empowered guests has the world at their fingertips — literally — through multiple connections to information, products, and opinions all throughout the day. Guests want authenticity, personalization, removal of friction, and on-demand functionality in their travel experiences. Mobile technology can help hoteliers increase their sales of ancillary products and services. By using a mobile PMS system, your hotel employees can foster welcoming relationships with guests at every touch point. A guest interface platform for multiple devices that supports mobile check-in, check-out, upsells, room upgrades and more gives hotels the opportunity to increase REVPAR and bottom-line revenues. By promoting unique ancillary items, such as a spa treatment or a bottle of wine waiting upon arrival, hotels can increase profits while enhancing guest satisfaction, review scores and loyalty.
When Fontainebleau Miami partnered with StayNTouch to rollout it’s cloud based mobility platform, within minutes of turning on the system, guests were taking advantage of it and the hotel experienced some strong results right off the bat. Revenues from extended guest stays/late checkout were substantial – they saw a 140+% ROI in the first 30 days!
Check out the StayNTouch Revenue Boost Calculator to uncover profitable opportunities that you may be missing out on – and their potential impact on your bottom line.
Today’s business and leisure travelers want a personalized experience throughout their stay. Hotels that embrace the latest mobile technologies and provide its guests with what they want will be rewarded with additional revenues, increased market share and brand loyalty.
Below are some suggestions from Phocuswright on what ancillary services may work for your hotel.
Ancillary Hotel Offerings, By Category
|Food and Drink|
|Business & entertainment|
|Spa & wellness|