Sentral properties deliver an elevated check-in experience to guests, while enjoying up to a 253% ROI from kiosk-based upsells
Stayntouch, a global leader in cloud hotel property management systems (PMS) and guest-centric technologies, expands their thriving partnership with Sentral, a leading full-building residential hospitality operator. Sentral boasts a network of Class A apartment properties across the U.S., offering flexible living services, authentic local experiences, premium amenities and community connection for residents and guests.
Stayntouch PMS operates across 14 properties in the Sentral portfolio, including Sentral Michigan Avenue and Sentral Union Station. These establishments have integrated Stayntouch Kiosk for an elevated guest experience. By effectively utilizing Stayntouch’s mobile and kiosk-driven upsell technology, Sentral properties have generated ample revenue to self-fund these systems.
Sentral Michigan Avenue achieved a remarkable 253% ROI from their Kiosk subscription within a year, or a 120% ROI from their combined Kiosk and Cloud PMS subscriptions. Similarly, revenue from mobile-based early check-in offerings at Sentral Union Station covers their combined Cloud PMS and Kiosk subscription costs.
Todd Butler, Chief Technology Officer at Sentral comments, “Stayntouch PMS and Kiosk has streamlined and enhanced our check-in process. Guests now have the option of a
rapid, staff-less welcome experience, presented in a way that avoids any sense of pressure – the upsell decision rests entirely with the guest. The revenue generated from ancillary upsells and offers is significant, surpassing our subscription costs and tech investment with Stayntouch. We’re extremely satisfied with the additional revenue to offset costs, all the while providing guests with an enriched stay.”
Priya Rajamani, VP of Implementation and Support at Stayntouch said, “We are very excited that Sentral has leveraged our platforms not only to enhance their guest experience but to boost their bottom line and generate a positive ROI. Ultimately, our mission is to develop technology to enhance hospitality for hotel operators, staff, and
their guests, and we are proud that Sentral has been able to use our technology to reimagine flexible living communities.”
Sentral aims to roll out the Stayntouch Kiosk at additional properties, seeking to amplify financial benefits while consistently elevating the guest experience.
Sentral is the leading full-building residential hospitality operator, maximizing NOI lift for Class A owners through superior performance and enhanced experience. The company is redefining home for the modern renter by transforming upscale, multifamily properties into dynamic communities in the nation’s most coveted cities. Sentral delivers flexible living services, authentic local experiences, premium amenities, community connection for residents and guests, and a tech-enabled platform that enhances operational efficiency. The company manages over $5 billion in Class A multifamily assets and is backed by world-class firms in technology, hospitality, and real estate, including ICONIQ Capital and Ascendant Capital Partners. Sentral is headquartered in San Francisco and Denver. Sentral.com @SentralLife
Stayntouch delivers a cloud-native and guest-centric hotel property management system (PMS) with a comprehensive library of over 1,100 integrations. Stayntouch’s cloud-native PMS empowers independent hotels, hotel groups, and management companies to drive revenue, reduce costs, enhance service, and captivate their guests. In 2022, Stayntouch launched Stayntouch 2.0, a fully integrated technology suite featuring its core cloud-native PMS and guest kiosk solution, a comprehensive chain management module, a seamless booking engine (Stayntouch Booking), a robust payment processing platform (Stayntouch Pay), and a powerful channel manager. Stayntouch 2.0 enables hotels to streamline their operations, maximize and diversify their revenue streams, and deliver an even more enhanced guest experience with the innovation and support of one trusted technology partner. Stayntouch is supported by a team of professionals with deep roots in the hospitality industry and is a trusted partner to industry-leading management companies, including Sage Hospitality, HEI Hotels & Resorts, and EOS Hospitality, innovative independent brands such as Village Hotels, Pod Hotels, and First Hotels, and iconic flagship properties such as the TWA Hotel, Showboat Hotel Atlantic City, and Zoku Amsterdam.