In addition to mobile strategies hotels can implemented, which we explained in our post “ROI On Your Guest App Investment!” earlier this week: “Growing ancillary revenues is a top priority for both airlines and hotels. Airlines are a bit further ahead in the game and when it comes to hotels, there are more challenges – guests seem to have higher expectations than flyers!” (from People, systems, metrics: strategies for boosting ancillary revenues in hotels, September 24th 2013, eyefortravel.com). This posts lists some great strategies for boosting revenue and put some metrics in place to measure and manage it.
By Justin DeRise The foundation of any hotel sales and revenue strategy lies in its distribution channels. A distribution channel is simply any forum or