April 16 2018

Cloud-Based PMS: The Ultimate Revenue Generator In Modern Hotel Operations

Tips for creating a revenue generation machine through hotel technology

More and more hotels are making the switch from traditional or legacy systems to a cloud-based hotel PMS. In the past, traditional hotel PMS systems met the needs of hoteliers being the go-to choice for the majority of properties, whether they were an independent or a multi-property. However, times have (rapidly) moved on, hoteliers have new goals to achieve today and the solutions no longer live in a server room. If you are still on the fence about making the switch, perhaps we might persuade you with a few ways a new cloud-based mobile PMS will help you generate more revenue for your hotel!

Automated Upsells:

Upselling, cross-selling, any type of additional selling at a hotel other than rooms has always been difficult and all too often hotel frontline staff miss out on the opportunities that would lead to more sales. However, with a mobile PMS comes automation and an easy way to increase revenue for your property. With access to rich guest data and the ability to automate selling processes, a mobile PMS can make effective upselling easy. At the time of check-in, staff armed with a mobile device or tablet can promote automated upsell options such as upgrades, early or late check-in/check-out and add-ons. Not only are you make your guests aware of the options available but at the same time you are increasing the level of personalization your hotel extends to guests.

For hotels with an average of 150 rooms, 60% occupancy, upsell revenue can easily boost sales by $50,000 to 65,000 annually, which represents a small percentage of 3 to 5 upsells per day!

Increased ancillary sells:

Similarly the possibilities of promoting and selling ancillary products and services have also been exponentially enhanced by mobile. A mobile PMS enables hoteliers to interact and connect with their guests at the right moment and enhance their experience. The functionality that a mobile PMS offers means hoteliers can promote real-time offers and sell customized, personalized, relevant ancillary products and services. It is said that more than 60% of consumers would be open to spending more if an additional service complements or enhances their main purchase.

Personalisation:

Upselling and cross-selling alone will not make a hotel successful – the ability to generate incremental revenue and boost guest satisfaction lies in the delivery of personalized guest interaction. With a mobile PMS hoteliers not only have the ability to enhance the guest experience and their satisfaction but they can monetize on guest requests and preferences yielding better results.

A cloud-based mobile PMS solution enables your team to capture, update, store, access and review critical guest information at every touch point. With the ability to gather and access information about guests on the go, hoteliers can identify individual customer needs and recognize what they want. This facilitates better guest engagement and allows you to respond more quickly and efficiently to serve their guests.

Operational Efficiency:

A mobile-based PMS can drive incremental improvements behind the scenes that save valuable time and resources, enabling staff to deliver those memorable guest experiences. Armed with a mobile device, employees are no longer tied to their workplace and have the ability to manage as easily from a distance as they do “up close and personal”; they have the flexibility to be in multiple places at the same time and efficiently run guest services and operations of their hotel remotely, from the basement to the penthouse, everywhere in-between, and even off-site.

The less time that staff spends behind closed doors doing administrative work, the more time staff can spend with every guest, improving the guest experience. Happier, more satisfied guests lead to better reviews, loyal customers, repeat stays and of course increased customer spending!

On many levels, mobile is now essential to the continued success of any hotel. It not only potential to increase the productivity of your team, allow hoteliers to run a highly efficient back-end operation but they also empower employees to go above and beyond when providing a personalized guest service helping to increase your guest spend and impact your bottom line in many ways.