September 12 2013

Operators to increase customer-facing technology

Operators to increase customer-facing technology

Earlier this week, I wrote about how the Five Guys mobile app is good for me and my family and how it is good for Five Guys. Restaurant.org recently posted an article siting research that indicates consumers are ready for expanded offerings.

“According to the 2013 Restaurant Industry Forecast, 41 percent of all adults surveyed said they’d likely place their orders online through a website if that option was offered to them at a quick service operation, while 40 percent said they would use a smartphone application to view a menu or place an order.”

Further, Hudson Riehle, SVP of the NRA’s Research & Knowledge Group writes “Utilizing the latest technology to provide the customer with a faster, more efficient experience can provide restaurant operators with a distinct competitive advantage, especially among certain patron demographics.”

Thinks hotel for a moment, most hotels have restaurants and room service, most hotels can offer much more than just food ordering through a mobile app, creating a tremendous amount of up sell and service opportunities.

Click here to read the entire article. Enjoy!