In earlier posts we talked about how a relevant social network surrounding the hotel can enhance the guests stay experience. Recently clickz.com published an article “Hotel and Resorts – Isolated Experiences in Need of Social Awakening” (July 30th, 2013). The article talks about a New York based hotel successfully implementing a in house social network, enabling guests to connect with each other, on things going on in and around the hotel.
“Ultimately, hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community. Utilized effectively, it provides the opportunity to build a far more valuable customer, one who is inherently social, brand-promoting, and revenue-generating.” writes Himanshu Sareen. Enjoy reading the entire article!