{"id":679,"date":"2026-09-20T05:00:41","date_gmt":"2026-09-20T05:00:41","guid":{"rendered":"https:\/\/www.stayntouch.com\/articles\/increase-hotel-upsell-conversion"},"modified":"2026-09-20T05:00:41","modified_gmt":"2026-09-20T05:00:41","slug":"increase-hotel-upsell-conversion","status":"publish","type":"post","link":"https:\/\/www.stayntouch.com\/articles\/increase-hotel-upsell-conversion","title":{"rendered":"Hotel Upsell Conversion: Data, Timing &amp; Offer Design"},"content":{"rendered":"<p><em>Written by: Kelly Campbell, Vice President of Marketing, Stayntouch<\/em><\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>\n<p>Most hotels already run upsell programs. The real constraint is usually PMS architecture that blocks the right guest data from reaching the right channel at the right moment.<\/p>\n<\/li>\n<li>\n<p>Shifting offers to the pre-arrival window, limiting the number of offers at each decision point, and measuring conversion by channel deliver the biggest gains.<\/p>\n<\/li>\n<li>\n<p>Pre-arrival upsells convert up to four times better than front desk pitches because guests are planning their stay and avoid decision fatigue.<\/p>\n<\/li>\n<li>\n<p>Fewer, well-tiered offers outperform a long menu of options. A basic-mid-premium comparison structure consistently drives higher conversion.<\/p>\n<\/li>\n<li>\n<p>Stayntouch solves the data-flow problem with open APIs, webhook architecture, and 1,400+ integrations that keep upsell tools synced with real-time PMS data.<\/p>\n<\/li>\n<\/ul>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"solid-button\" href=\"https:\/\/www.stayntouch.com\/contact-us\">Talk to Stayntouch About Upsell Conversion<\/a><\/p>\n<h2>Why Your Upsell Program Is Stalling<\/h2>\n<p>The dominant framing in hospitality upselling treats conversion as a sales-behavior problem: train staff better, script the pitch, incentivize the front desk. But that framing misses the structural issue that actually determines whether offers convert. According to data compiled from over 120 client accounts across hospitality, a low upsell conversion rate points to an offer resonance problem, usually a personalization or timing issue, rather than a staff attitude problem. The effective lever is adjusting what is offered, to whom, and at which moment in the guest journey.<\/p>\n<p>The reason most programs stall is structural. Upsell offers often arrive at the wrong moment, target an undifferentiated audience, and run through a channel that lacks the guest data needed to make the offer relevant. The bolt-on upsell tool is only as strong as the data flowing into it from the PMS. When that data flow is incomplete, delayed, or missing, personalization fails before it starts.<\/p>\n<h2>Why Pre-Arrival Upsells Convert Better Than Front Desk Pitches<\/h2>\n<p>The timing advantage of pre-arrival upselling is well known. The mechanism behind that advantage is cognitive. In controlled studies, the same upsell offer, identical in price, presentation, and value proposition, converts at nearly four times the rate when delivered 72 hours before arrival versus at the front desk.<\/p>\n<p>The driver is cognitive load rather than logistics. In the pre-arrival window, guests are in a planning mindset. They anticipate the trip, discuss it with their travel party, and stay open to decisions that enhance the experience they expect. At the front desk, the situation changes completely. Decision fatigue at check-in, after travel, queuing, and paperwork, reduces guests&#8217; willingness to evaluate additional purchases by up to 40%. The guest is resistant because they are cognitively overloaded and the last thing they want is another decision, even when the offer itself is strong.<\/p>\n<p>Pre-arrival upsell emails and SMS messages sent 3\u20137 days before check-in consistently outperform every other upsell timing window, because guests have time to consider the offer, discuss it with their travel party, and decide without pressure. A boutique hotel group reported that pre-arrival email open rates rose from 28% to 47% and room upgrade conversion jumped from 4.2% to 16.8% within three months of deploying AI-driven upsell software.<\/p>\n<p>Priya Rajamani, <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hospitalitynet.org\/opinion\/4134208\/if-the-front-desk-is-optional-why-are-so-many-hotels-still-keeping-guests-waiting\">VP of Implementation &amp; Support at Stayntouch<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hospitalitynet.org\/opinion\/4134208\/if-the-front-desk-is-optional-why-are-so-many-hotels-still-keeping-guests-waiting\">notes that self-service check-in creates a natural opportunity for upselling, including upgrades, early check-in, late checkout, or amenities, precisely because the guest is engaged with their booking at that moment rather than fatigued by a queue.<\/a> Mobile booking and kiosk flows capture that intent at the moment it exists, after the guest has already chosen to interact.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1784832014957-77a84ade2f31.webp\" alt=\"A business traveler sits on a hotel bed checking his phone, a suitcase beside him.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Some guests want a warm welcome; others want to walk straight to their room. Mobile check-in lets a guest confirm their stay from a phone in about 30 seconds \u2014 from a taxi, a lounge chair, or the room itself.<\/em><\/figcaption><\/figure>\n<h2>The Offer Architecture Problem: Why Fewer, Better-Tiered Offers Beat a Menu<\/h2>\n<p>The second structural failure in many upsell programs is offer volume. <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/hospitalitynet.org\/opinion\/4132504\/guests-dont-want-your-random-offers\">When everything is promoted equally, nothing stands out.<\/a> Confronted with information overload, guests stop noticing the offers altogether. The upsell section fades into background noise instead of supporting the booking experience.<\/p>\n<p>A two-path comparison, standard versus premium, with a price difference under 30%, outperforms a menu of five upgrade options consistently. The principle is restraint as a revenue strategy. One well-placed offer that converts at 20% beats ten mediocre ones that create friction.<\/p>\n<p>The practical structure is a basic, mid, and premium tier presented as a comparison rather than a catalogue. The standard option anchors the price. The premium option looks like a reasonable step up. The guest makes a single decision instead of navigating a long menu.<\/p>\n<h3>Which Hotel Upsells Convert Best<\/h3>\n<p>Early check-in and late checkout accounted for 90% of all upsell revenue and 96% of every sale in a twelve-month analysis of 4,729 paid upsells across roughly two dozen hotel and vacation rental operators. The reason is structural. Early check-in and late checkout stay close to pure margin because they require no additional labor or inventory. The room is already clean or already occupied, and the only thing being sold is the hour.<\/p>\n<p>Room upgrades, early check-in, and late checkout fees typically deliver the highest margins because they monetize existing inventory with minimal additional cost. Room upgrades, parking, breakfast, and property-specific add-ons usually round out the high-performing offer set for most properties.<\/p>\n<h2>The Data Layer: Why Hotel Upsell Conversion Is a PMS Problem<\/h2>\n<p>This is the section most upsell guides omit. The PMS is the data layer that determines whether upsell offers reach the right guest at the right moment. The PMS is the central database for verified guest data, including reservations, check-ins, room assignments, preferences, service requests, payments, and booking history. Every personalized offer depends on that data flowing cleanly and in real time to the upsell channel.<\/p>\n<p>Personalization at scale depends on syncing PMS data into CRM and other tools so hotels can automate relevant messages and offers based on real guest behavior, including stay history, preferences, spend, booking patterns, service usage, and engagement signals, rather than sending generic upsells.<\/p>\n<p>The data that must flow from the PMS to the upsell channel for personalization to work includes:<\/p>\n<ul>\n<li>\n<p>Guest profile and stay history<\/p>\n<\/li>\n<li>\n<p>Rate and reservation context<\/p>\n<\/li>\n<li>\n<p>Room type and occupancy<\/p>\n<\/li>\n<li>\n<p>Travel party composition<\/p>\n<\/li>\n<li>\n<p>Folio posting so the charge lands on the right bill<\/p>\n<\/li>\n<\/ul>\n<p>Without that flow, the upsell tool operates blind and cannot tailor offers confidently.<\/p>\n<p>Priya Rajamani at Stayntouch <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.hospitalitynet.org\/opinion\/4134208\/if-the-front-desk-is-optional-why-are-so-many-hotels-still-keeping-guests-waiting\">emphasizes that mobile booking, kiosks, and other self-service technologies depend on a PMS that can connect with the rest of the hotel&#8217;s technology stack<\/a>, because without that connectivity, the upsell moment exists but the data to make it relevant does not.<\/p>\n<p>Stayntouch is built for exactly this flow. Its open APIs with webhook architecture push updates the moment something happens. When a guest checks in, the messaging platform and the upsell system receive instant notifications instead of waiting for another system to poll for changes. Stayntouch provides 1,400+ integrations with unlimited connections at no additional cost. Hotels still pay each third-party platform its own platform fee, while Stayntouch charges nothing for the integration itself.<\/p>\n<p>Named upselling partners in the Stayntouch ecosystem include Oaky, ROOMDEX, UpsellGuru, and Plusgrade. Each connects to the PMS through the same open API and webhook architecture, so offer logic, inventory availability, and folio posting all stay in sync.<\/p>\n<h3>How to Personalize Hotel Upsell Offers Without a CRM<\/h3>\n<p>Hotels without a customer relationship management (CRM) system still have a path to personalization. The PMS profile layer carries the personalization even where no CRM is in place. Guest profile, stay history, rate code, room type, length of stay, travel party size, and booking channel all live in the PMS and can pass directly to the upsell tool via API. The key to effective hotel upselling is connecting reservation data to guest history and triggering the right offer at the right time, and the PMS is the source of that data whether or not a CRM sits alongside it.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"solid-button\" href=\"https:\/\/www.stayntouch.com\/contact-us\">See How Stayntouch Connects Your Upsell Stack<\/a><\/p>\n<h2>How to Measure Hotel Upsell Conversion Properly<\/h2>\n<p>The biggest gap in many upsell programs is measurement. Most operators track a single blended conversion rate, total upsells accepted divided by total guests, and use it to evaluate the entire program. That number hides where the leak occurs.<\/p>\n<p>A blended rate that looks acceptable may mask a pre-arrival channel that converts well and a front desk channel that converts at under 2%. Or a room upgrade offer that performs strongly and a breakfast add-on that no one buys. Without segmentation, the program cannot improve because the problem cannot be located.<\/p>\n<p>Revenue managers need to track several metrics together to diagnose problems. Conversion rate by guest segment shows who is responding. Incremental revenue per occupied room shows the financial impact. Ancillary revenue as a share of total revenue shows how much upsells contribute overall. Attachment rate by specific offer shows which offers work. Guest satisfaction scores and complaint rates reveal whether the program harms the guest experience.<\/p>\n<p>The recommended measurement framework tracks:<\/p>\n<ul>\n<li>\n<p>Conversion rate by channel, including pre-arrival email, mobile check-in, kiosk, and front desk<\/p>\n<\/li>\n<li>\n<p>Conversion rate by offer type, including room upgrade, early check-in, late checkout, and F&amp;B add-ons<\/p>\n<\/li>\n<li>\n<p>Conversion rate by guest segment, including business traveler, leisure couple, family, repeat guest, and OTA booker versus direct booker<\/p>\n<\/li>\n<li>\n<p>Incremental revenue per occupied room from upsells<\/p>\n<\/li>\n<li>\n<p>Ancillary revenue as a share of total revenue<\/p>\n<\/li>\n<li>\n<p>Attachment rate by specific offer<\/p>\n<\/li>\n<li>\n<p>Guest satisfaction scores and complaint rates for upsell-related issues<\/p>\n<\/li>\n<\/ul>\n<p>A low attach rate is the most structurally revealing upsell metric, because it exposes whether offers are only made during certain shifts or by certain agents. In that scenario, the program&#8217;s ceiling is set by whoever happens to be working. A healthy attach rate requires consistent offer delivery across every guest touchpoint, which is only possible when the upsell system is automated and connected to the PMS, rather than dependent on staff memory.<\/p>\n<h2>What Is a Good Hotel Upsell Conversion Rate?<\/h2>\n<p>The honest answer is that a single benchmark number does not help much. Hotel upsell conversion rate varies by property type, offer mix, channel, and guest segment. Hotels using AI-powered personalized upsell offers typically convert at 15% to 25%, compared with under 5% for untargeted email campaigns. Properties using CRM-driven upsell workflows see 8\u201315% conversion rates on room upgrades and 12\u201320% on experience packages, compared to less than 2% for generic upsell attempts at check-in.<\/p>\n<p>Those ranges are directionally useful. The comparison that actually drives decisions is against your own prior period. The useful questions focus on change over time, such as whether conversion improved after shifting offers to pre-arrival, or whether the room upgrade converts better for direct bookers than OTA guests.<\/p>\n<p>When comparing periods, hold constant the offer mix, channel mix, guest segment definition, and measurement window. Changing two variables at once makes it impossible to know which one moved the number.<\/p>\n<h2>The Front Desk&#8217;s Real Role<\/h2>\n<p>The front desk serves as an exception handler rather than the primary upsell channel. It handles last-minute inventory changes, guests who did not engage with pre-arrival communication, and complex requests that require human judgment. That role is meaningful and supports revenue, but it differs from acting as the main upsell engine.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1784831966298-290a8f6f201c.webp\" alt=\"A hotel receptionist hands a keycard to a guest across the front desk.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>The front desk is where the stay begins. A property management system (PMS) that keeps every department on one live source of truth means fewer booking errors and a check-in that doesn&#8217;t keep guests waiting.<\/em><\/figcaption><\/figure>\n<p>Stayntouch&#8217;s three-way check-in reshapes the upsell moment at the front desk by changing what the front desk is. Guests can complete mobile check-in in 30 seconds from their phone, use a hybrid pre-check-in flow where they register in advance and staff handle keys and payment, or check in with a staff member anywhere on property via tablet. According to Stayntouch customer data, this reduces staff-assisted check-in by 54%. The guests who do interact with staff at arrival are doing so by choice rather than necessity and are more receptive to a conversation.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1784832043032-3e0b060fcd4f.webp\" alt=\"A businesswoman arrives in a hotel lobby wheeling a suitcase.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>Arrival sets the tone for the whole stay. Three-way check-in \u2014 mobile, kiosk, or a staff member with a tablet \u2014 cuts staff-assisted check-in by 54% and lets guests reach their room without queueing.<\/em><\/figcaption><\/figure>\n<p>That shift is already visible in practice. Linchris Hotels consolidated its independent collection onto a single Stayntouch PMS with the integrated Booking Engine and Channel Manager, and grew ancillary revenue from upsells at booking, mobile check-in, and the front desk. Early check-in, late checkout, pet fees, and property-specific add-ons now turn the front desk into a sales channel rather than a pure transaction point.<\/p>\n<p>Even with the right structure, programs still fail for predictable reasons.<\/p>\n<h2>Common Failure Modes<\/h2>\n<p>Most upsell programs fail for one or more of the following reasons:<\/p>\n<ul>\n<li>\n<p><strong>Too many offers at once.<\/strong> Choice overload suppresses conversion. One or two well-chosen offers outperform a catalogue.<\/p>\n<\/li>\n<li>\n<p><strong>Wrong timing.<\/strong> Front desk pitches to cognitively overloaded guests convert at a fraction of the rate of pre-arrival digital offers.<\/p>\n<\/li>\n<li>\n<p><strong>No visual.<\/strong> <a target=\"_blank\" rel=\"noindex nofollow\" href=\"https:\/\/hotelglance.com\/how-hotels-can-maximise-upsell-revenue-8-proven-strategies-to-boost-guest-spend\">Incorporating high-quality photos and immersive visuals into upsell offers can increase click-through rates by over 50%.<\/a><\/p>\n<\/li>\n<li>\n<p><strong>No segmented measurement.<\/strong> A blended conversion rate hides where the program is failing.<\/p>\n<\/li>\n<li>\n<p><strong>Treating upselling as a campaign instead of an always-on program.<\/strong> Upsell revenue requires consistent, automated offer delivery across every guest touchpoint, every day.<\/p>\n<\/li>\n<li>\n<p><strong>Disconnected data.<\/strong> An upsell tool that cannot read live PMS data cannot personalize offers, check inventory availability, or post charges to the correct folio.<\/p>\n<\/li>\n<\/ul>\n<h2>Conclusion: Hotel Upsell Conversion Is a Data and Sequencing Problem<\/h2>\n<p>Hotel upsell conversion depends on whether the right guest data reaches the right channel at the right moment. The PMS acts as the data layer that determines whether that happens. A bolt-on upsell tool connected to a PMS with limited API access, no webhooks, and no real-time data push will underperform regardless of how strong the offer is or how well the front desk is trained.<\/p>\n<p>Stayntouch is built for that flow. Open APIs with webhook architecture push updates the moment they happen. More than 1,400 integrations, including named upselling partners Oaky, ROOMDEX, UpsellGuru, and Plusgrade, connect at no additional cost for the integration itself. Three-way check-in captures upsell intent at the moment of highest receptivity. According to Stayntouch customer data, automated upsells across mobile and kiosk have driven ROI increases of up to 240% on mobile and up to 120% on kiosk at individual properties. These are standout cases rather than averages, but they show what the right data architecture makes possible.<\/p>\n<p>When an upsell program stalls, the useful question focuses on data flow. The critical issue is which data the PMS passes to the upsell channel, and when that data moves.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"solid-button\" href=\"https:\/\/www.stayntouch.com\/contact-us\">Fix Your Upsell Data Flow With Stayntouch<\/a><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What Is the Difference Between Upselling and Cross-Selling in Hotels?<\/h3>\n<p>Upselling moves a guest to a higher-value version of what they have already booked, such as from a standard room to a deluxe room or suite. It is a vertical move within the same product category. Cross-selling offers something additional and complementary, such as breakfast, parking, a spa treatment, or a local experience. Both contribute to ancillary revenue, yet they operate differently in the guest journey. Room upgrades belong primarily to the pre-arrival and check-in window, when the guest is still making decisions about accommodation. In-property services and experiences belong to the in-stay window, when the guest is settled and open to enhancing their time on property. A well-structured upsell program treats these as separate tracks with separate offer logic, timing, and measurement, rather than a single undifferentiated menu.<\/p>\n<h3>How Does the PMS Affect Hotel Upsell Conversion?<\/h3>\n<p>The PMS is the source of the guest data that makes upsell personalization possible. Without a clean, real-time data feed from the PMS to the upsell channel, offers cannot match the right guest, inventory availability cannot be verified before an offer is made, and charges cannot be posted to the correct folio when an offer is accepted. An upsell tool connected to a PMS through a limited or batch-based integration will always underperform relative to one connected through open APIs and webhooks that push updates the moment something changes. The PMS functions as the data layer for the upsell program rather than neutral infrastructure. Hotels evaluating upsell software should ask about the depth and real-time capability of its PMS integration as carefully as they assess the upsell tool&#8217;s features.<\/p>\n<h3>Why Do Pre-Arrival Upsells Outperform Front Desk Pitches?<\/h3>\n<p>The gap in conversion between pre-arrival and front desk upselling stems mainly from cognitive state rather than channel preference. In the pre-arrival window, typically 48 to 72 hours before arrival, guests are in a planning mindset. They anticipate the trip, have time to consider an offer, and can discuss it with their travel party before deciding. At the front desk, the guest has just completed travel, waited in a queue, and processed paperwork. Decision fatigue is high, and the willingness to evaluate an additional purchase drops sharply. The same offer, at the same price, with the same presentation, converts at a fraction of the pre-arrival rate when delivered at check-in. Moving the primary upsell touchpoint to pre-arrival is the single highest-leverage change many hotels can make to their upsell program, and it requires the right PMS-to-upsell-channel data flow rather than additional staff training.<\/p>\n<h3>What Guest Data Does a Hotel Need to Personalize Upsell Offers?<\/h3>\n<p>Effective upsell personalization requires four categories of data from the PMS. Reservation data includes room type booked, rate code, length of stay, number of guests, and existing add-ons. Guest history covers past stays, spending patterns, and previous upgrades accepted or declined. Travel party composition identifies whether the guest is solo, a couple, a family, or a group. Booking channel distinguishes direct bookers from OTA guests. Direct bookers are generally more receptive to upsells because they have already chosen the property specifically and have a relationship with the brand. OTA guests may respond better to a different offer approach and pricing framing. Hotels without a CRM can still personalize effectively using PMS profile data alone, provided the PMS passes that data to the upsell tool in real time. The critical requirement is a two-way, event-driven integration rather than a nightly batch export.<\/p>\n<h3>How Should Hotels Measure Upsell Program Performance?<\/h3>\n<p>The most common measurement mistake is tracking a single blended conversion rate across all channels, offer types, and guest segments. That number hides where the program is failing. A program with a 10% blended rate might have a 20% pre-arrival conversion and a 2% front desk conversion, which represent very different problems requiring very different responses. The recommended framework, detailed in the measurement section above, tracks conversion rate by channel, offer type, and guest segment, along with incremental revenue per occupied room, ancillary revenue share, and attachment rate by specific offer. Guest satisfaction scores and complaint rates related to upsell offers should also be monitored, because a program that lifts short-term revenue while damaging guest experience will not remain sustainable. When comparing performance across periods, hold constant the offer mix, channel mix, guest segment definition, and measurement window to isolate which change actually moved the number.<\/p>\n<h2>Read Next<\/h2>\n<ul>\n<li>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/articles\/best-mews-hotel-upselling-alternative\">Hotel Upselling: Strategies, Best Practices &amp; Software<\/a><\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/articles\/maximize-hotel-revenue-upsells\">Maximize Hotel Revenue with Automated Upsells<\/a><\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/articles\/cloud-hotel-software-upsell-automation\">Hotel Upsell Automation: Native PMS vs. Bolt-On Tools<\/a><\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/articles\/hotel-upsell-software\">Hotel Upsell Software: What to Look for in 2026<\/a><\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/articles\/hotel-front-desk-upsell-guide\">Hotel Front Desk Upselling: A 7-Step Playbook<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Boost hotel upsell conversion with smarter offer sequencing and PMS data. See how Stayntouch helps hotels convert more guests at every touchpoint.<\/p>\n","protected":false},"author":118,"featured_media":678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/posts\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":0,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/posts\/679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/media\/678"}],"wp:attachment":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/media?parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/categories?post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/tags?post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}