{"id":353,"date":"2026-09-02T03:02:07","date_gmt":"2026-09-02T03:02:07","guid":{"rendered":"https:\/\/www.stayntouch.com\/articles\/best-mews-hotel-upselling-alternative"},"modified":"2026-09-04T05:17:58","modified_gmt":"2026-09-04T05:17:58","slug":"best-mews-hotel-upselling-alternative","status":"publish","type":"post","link":"https:\/\/www.stayntouch.com\/articles\/best-mews-hotel-upselling-alternative","title":{"rendered":"Hotel Upselling: Strategies, Best Practices &amp; Software"},"content":{"rendered":"<p><em>Written by: Kelly Campbell, Vice President of Marketing, Stayntouch<\/em><\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>\n<p>Stayntouch hotel upselling is an automated feature within the Stayntouch PMS that delivers room upgrades, early check-in, late check-out, and other add-ons across the booking engine, online check-in, kiosks, and guest portal with smart targeting and embedded payments.<\/p>\n<\/li>\n<li>\n<p>Ancillary revenue is a high-margin growth lever that increases RevPAR without adding inventory or acquisition cost, with economy hotels averaging 8% and upper-upscale properties reaching nearly 30% when upselling is industrialized.<\/p>\n<\/li>\n<li>\n<p>Successful upselling follows four distinct stages: pre-arrival, check-in, in-stay, and check-out. Each stage has different offers, conversion rates, and owners, with pre-arrival delivering the highest automated conversion and check-in the highest live conversion.<\/p>\n<\/li>\n<li>\n<p>Best practices include smart targeting, precise timing, offering a single relevant suggestion, and pricing for incrementality to avoid cannibalization while maintaining consistent pricing across all touchpoints.<\/p>\n<\/li>\n<li>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/contact-us\">Stayntouch offers a best-in-class PMS with built-in automated upsells and flexible integrations, making it a strong option for hotels looking to grow ancillary revenue.<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>The Upselling Opportunity: Why Ancillary Revenue Matters More Than Ever<\/h2>\n<p>Hotels face a structural squeeze: labor costs are rising, turnover is high, and room inventory is fixed. Upselling increases revenue per available room (RevPAR, total room revenue divided by total rooms available) without adding inventory or acquisition cost. It offers guests a better version of what they already booked or an add-on that enhances their stay. As noted in the key takeaways, economy hotels average around 8% of total revenue from ancillary sources, while upper-upscale properties can reach close to 30% when upselling is industrialized.<\/p>\n<p>Upselling only works when it is systematic. A front desk agent who occasionally remembers to mention a suite upgrade cannot deliver systematic results. The platform you run on determines whether upselling becomes an automated, data-driven revenue engine or a fragmented, staff-dependent afterthought.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/contact-us\">See what a best-in-class PMS actually feels like. <strong>Book a demo<\/strong>.<\/a><\/p>\n<h2>How Stayntouch Hotel Upselling Works<\/h2>\n<p>Stayntouch treats upselling as part of its connected operating system, with offers delivered across multiple digital touchpoints throughout the guest journey. The core features include:<\/p>\n<ul>\n<li>\n<p><strong>Smart targeting:<\/strong> The system checks live availability and existing reservation details, so it never pitches an item a guest has already purchased. For example, it will not offer breakfast to a guest whose rate already includes it.<\/p>\n<\/li>\n<li>\n<p><strong>Multiple touchpoints:<\/strong> Offers appear automatically in the Stayntouch booking engine, online check-in emails, self-service kiosks, and the guest portal.<\/p>\n<\/li>\n<li>\n<p><strong>Embedded payments:<\/strong> Guests pay instantly through integrated processing, with card details tokenized and all charges reconciled on a single bill.<\/p>\n<\/li>\n<\/ul>\n<p>Stayntouch also supports third-party upselling integrations through its marketplace, including tools like Oaky and Duve, which add specialized pre-arrival campaign capabilities. These integrations introduce additional cost and complexity, and they require the hotel to manage a separate vendor relationship alongside the PMS.<\/p>\n<h2>Four Stages of Upselling Across the Guest Journey<\/h2>\n<p>Successful hotel upselling maps to the guest journey, with distinct offers, conversion rates, and owners at each stage.<\/p>\n<ol>\n<li>\n<p><strong>Pre-arrival (booking to 48 hours before arrival):<\/strong> This is the highest-conversion window for automated offers. Guests are in planning mode and receptive to upgrades, early check-in, parking, and experience packages. Automated pre-arrival emails generate an average of $95 per booking in upsell revenue, according to Revinate&#8217;s guest journey benchmarks. Offers sent 3\u20137 days before arrival consistently outperform those sent earlier or later.<\/p>\n<\/li>\n<li>\n<p><strong>Check-in (arrival and front desk or kiosk interaction):<\/strong> This is the highest-conversion live conversation moment. A guest who has just arrived is excited and receptive, and the offer should feel like service. Front desk staff should present one relevant upgrade framed as a benefit (\u201cWe have a suite with a balcony available for a small additional charge, would you like to take a look?\u201d) rather than a menu of options.<\/p>\n<\/li>\n<li>\n<p><strong>In-stay (during the guest&#8217;s time on property):<\/strong> This stage covers room service, spa, activities, and stay extensions. In-stay upsells work best when they are contextual, such as offering a spa package on a rainy day or a late check-out on the morning of departure. These offers are often owned by front desk, concierge, or food-and-beverage (F&amp;B) teams rather than automated systems.<\/p>\n<\/li>\n<li>\n<p><strong>Check-out (departure and post-stay):<\/strong> The final stage includes late check-out offers, future-stay discounts, and loyalty program enrollment. Selling a whole extra night is often the most valuable upsell of all.<\/p>\n<\/li>\n<\/ol>\n<p>A key rule across all four stages is consistent pricing. If late check-out is $20 online but free at the desk, guests learn to wait, and the hotel loses revenue.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1784831966298-290a8f6f201c.webp\" alt=\"A hotel receptionist hands a keycard to a guest across the front desk.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>The front desk is where the stay begins. A property management system (PMS) that keeps every department on one live source of truth means fewer booking errors and a check-in that doesn&#8217;t keep guests waiting.<\/em><\/figcaption><\/figure>\n<h2>Best Practices for Hotel Upselling<\/h2>\n<h3>Smart targeting beats broad offers<\/h3>\n<p>Segment guests by booking source, stay history, length of stay, and travel purpose. A business traveler on a one-night stay wants early check-in and late check-out. A couple celebrating an anniversary wants a room upgrade and a romantic package. Personalized upsell offers convert at 15\u201325%, compared to under 5% for untargeted campaigns.<\/p>\n<h3>Timing is everything<\/h3>\n<p>Shifting an upsell offer by even 24 hours can double conversion rates while improving guest satisfaction scores, because the guest is in a planning mindset rather than a fatigued, cognitively overloaded one.<\/p>\n<h3>Less is more at each touchpoint<\/h3>\n<p>A single relevant suggestion converts far better than a menu of options. Guests who feel overwhelmed or pressured leave lower ratings and skip future offers.<\/p>\n<h3>Price for incrementality<\/h3>\n<p>An upsell only counts if it is incremental. Selling a suite upgrade for $25 on a night the suite would have sold at full rate is cannibalization, not revenue. To avoid cannibalization, use demand bands: no discounted upgrades when suites forecast to sell out, a fixed fee near half the rate gap when partly sold, and priced-to-move when forecast empty.<\/p>\n<h3>What Should Be Avoided When Upselling?<\/h3>\n<ul>\n<li>\n<p><strong>Pushy tactics:<\/strong> Pressure kills trust and damages review scores. Always make declining effortless.<\/p>\n<\/li>\n<li>\n<p><strong>Irrelevant offers:<\/strong> Offering a romance package to a family of six, or early check-in to a guest arriving at 4 PM, signals that you do not know your guest.<\/p>\n<\/li>\n<li>\n<p><strong>Hidden fees:<\/strong> Framing upsells as mandatory fees triggers resentment. Frame them as optional upgrades.<\/p>\n<\/li>\n<li>\n<p><strong>Inconsistent pricing:<\/strong> When the same offer costs different amounts at different touchpoints, guests learn to game the system.<\/p>\n<\/li>\n<li>\n<p><strong>Ignoring staff incentives:<\/strong> Front desk staff will not upsell consistently unless they are motivated. Even a $5 commission per successful upsell can transform behavior.<\/p>\n<\/li>\n<\/ul>\n<h2>How to Train Staff for Upselling<\/h2>\n<p>Staff training often represents the biggest gap in hotel upselling programs. The most effective approach focuses on skills and confidence, not scripts alone.<\/p>\n<ul>\n<li>\n<p><strong>Teach benefit-led language, not sales scripts.<\/strong> Staff who understand the benefit to the guest adapt naturally; those reciting lines sound robotic. For example, train staff to say \u201cWe have a room with a view available for a small additional charge\u201d rather than \u201cWould you like to upgrade?\u201d<\/p>\n<\/li>\n<li>\n<p><strong>Use role-playing with real scenarios.<\/strong> Practice with common guest types such as business travelers, couples celebrating, and families, and record audio for feedback on warmth and naturalness.<\/p>\n<\/li>\n<li>\n<p><strong>Incentivize with simple, transparent commissions.<\/strong> A 5\u201310% commission on upsells sold, tracked transparently, keeps the team motivated without encouraging pushy behavior.<\/p>\n<\/li>\n<li>\n<p><strong>Integrate upselling into standard operating procedures.<\/strong> Upselling should appear in every check-in, every pre-arrival message, and every in-stay interaction, rather than as an occasional initiative.<\/p>\n<\/li>\n<\/ul>\n<p>The right PMS makes this dramatically easier. A mobile PMS frees staff from the front desk, gives them more time for guest interaction, and creates more upsell opportunities, instead of keeping them chained to a workstation processing transactions.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1784831993597-11769de63cbe.webp\" alt=\"A hotel manager reviews a tablet in a guest room while a housekeeper makes the bed behind him.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>A cloud-native, mobile PMS lets staff work from a tablet anywhere on property rather than behind a desk \u2014 checking occupancy and housekeeping status while walking the floor, not from a workstation.<\/em><\/figcaption><\/figure>\n<h2>Stayntouch Upselling Integrations and the Best-in-Class Alternative<\/h2>\n<p>Stayntouch integrates with third-party upselling tools like Oaky and Duve through its marketplace. These tools add specialized pre-arrival campaign capabilities, but they also add cost, complexity, and a separate vendor relationship to manage. For hotels that want upselling built directly into their PMS without extra contracts or lock-in, a best-in-class PMS offers a compelling alternative.<\/p>\n<p>A best-in-class PMS with built-in automated upsells delivers offers across mobile booking, kiosk, and front desk touchpoints, converting at the moment of highest intent. According to Stayntouch customer data, automated upsells have driven return on investment (ROI) increases of up to 240% on mobile and up to 120% on kiosk at individual properties. These are standout cases, not averages, and they demonstrate what is possible when upselling is native to the PMS rather than bolted on.<\/p>\n<p>The architectural difference matters:<\/p>\n<ul>\n<li>\n<p><strong>All-in-one platforms<\/strong> bundle upselling with their own revenue management system (RMS), point-of-sale (POS), and customer relationship management (CRM) software. The hotel is locked into whatever upselling capabilities the vendor&#8217;s engineering team has built. If those capabilities are shallow, the hotel only can bolt on a third-party tool at additional cost.<\/p>\n<\/li>\n<li>\n<p><strong>Best-in-class PMS platforms<\/strong> go deep on the PMS and its guest-facing surround, then integrate with specialist tools for RMS, CRM, POS, and central reservation systems (CRS). Stayntouch offers 1,400+ integrations at no extra cost for the integration itself. Users pay each third-party platform its own platform fee, but Stayntouch charges nothing to connect them. The hotel chooses its own revenue management system, point-of-sale, and CRM, and the PMS connects to all of them.<\/p>\n<\/li>\n<\/ul>\n<p>This architecture prevents vendor lock-in. If a hotel wants to switch its RMS, add a specialist CRM, or change payment processors, it can do so without disrupting its upselling engine.<\/p>\n<p>The table below summarizes the key differences between all-in-one platforms and best-in-class PMS platforms across the dimensions that matter most for upselling.<\/p>\n<table style=\"min-width: 75px\">\n<colgroup>\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\">\n<col style=\"min-width: 25px\"><\/colgroup>\n<tbody>\n<tr>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Dimension<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>All-in-One Platform<\/p>\n<\/th>\n<th colspan=\"1\" rowspan=\"1\">\n<p>Best-in-Class PMS (Stayntouch)<\/p>\n<\/th>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Upselling touchpoints<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Booking engine, check-in, kiosk<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Booking engine, mobile booking, kiosk, front desk, guest messaging<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Integration flexibility<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Limited to vendor&#8217;s own ecosystem<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>1,400+ integrations; Stayntouch charges nothing for the integration itself (third-party platform fees apply)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Vendor lock-in<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Locked into vendor&#8217;s RMS, POS, CRM<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Hotel chooses its own RMS, POS, CRM, payment processor<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Automated upsell ROI<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Varies by platform<\/p>\n<\/td>\n<td colspan=\"1\" rowspan=\"1\">\n<p>Up to 240% mobile, up to 120% kiosk (see above)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The table highlights the flexibility and ROI advantages of a best-in-class PMS. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/contact-us\">Experience the difference with a personalized demo.<\/a><\/p>\n<h2>Measuring Upselling Success<\/h2>\n<p>Upselling programs live or die on measurement. The core key performance indicators (KPIs) to track are:<\/p>\n<ul>\n<li>\n<p><strong>Upsell conversion rate:<\/strong> Offers accepted divided by offers made. A low conversion rate signals an offer relevance or timing problem, not a staff attitude problem.<\/p>\n<\/li>\n<li>\n<p><strong>Ancillary revenue per available room (RevPAR):<\/strong> Total non-room revenue divided by total rooms available. This captures the full impact of upselling beyond the room rate.<\/p>\n<\/li>\n<li>\n<p><strong>Average upsell value:<\/strong> The average revenue generated from each accepted offer.<\/p>\n<\/li>\n<li>\n<p><strong>Attach rate:<\/strong> The share of eligible bookings that purchased a specific offered extra.<\/p>\n<\/li>\n<li>\n<p><strong>Guest satisfaction impact:<\/strong> Guests who accept personalized upsells show 0.3\u20130.5 point higher review scores and 6\u201310% higher rebooking rates.<\/p>\n<\/li>\n<\/ul>\n<p>A PMS with robust reporting and analytics makes this tracking straightforward. It attributes revenue to specific touchpoints so you can double down on what works and eliminate what does not.<\/p>\n<figure style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1784832152246-bafb206aafc8.webp\" alt=\"A laptop showing an analytics dashboard on a desk beside a cup of coffee.\" style=\"max-height: 500px\" loading=\"lazy\"><figcaption><em>When the PMS is the single source of operational truth, the numbers that revenue managers live on \u2014 ADR and revenue per available room (RevPAR) \u2014 stay current across every department in real time.<\/em><\/figcaption><\/figure>\n<h2>Common Challenges and How to Avoid Them<\/h2>\n<ul>\n<li>\n<p><strong>Offering irrelevant upgrades:<\/strong> This happens when hotels do not segment guests or use PMS data to personalize offers. The fix: use guest history, booking source, and stay purpose to target offers.<\/p>\n<\/li>\n<li>\n<p><strong>Training staff inadequately:<\/strong> Upselling fails when staff do not understand the offers or feel uncomfortable making them. The fix: role-play, incentivize, and integrate upselling into standard operating procedures.<\/p>\n<\/li>\n<li>\n<p><strong>Not tracking results:<\/strong> Without measurement, upselling programs drift. The fix: set baselines, track conversion and attach rates by offer and touchpoint, and review monthly.<\/p>\n<\/li>\n<li>\n<p><strong>Over-automation that feels impersonal:<\/strong> Automation should enhance personalization, not replace it. The fix: use automation for simple, clear offers such as breakfast, parking, and early check-in, and reserve human interaction for offers that require explanation or context.<\/p>\n<\/li>\n<\/ul>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What is hotel upselling?<\/h3>\n<p>Hotel upselling is the practice of offering a guest a higher-value version of what they already booked, such as a room upgrade, early check-in, or late check-out, for an additional charge. It is distinct from cross-selling, which adds a different product like dinner or parking. Upselling works best when the offer is relevant, timely, and framed around the guest&#8217;s benefit rather than the hotel&#8217;s inventory pressure.<\/p>\n<h3>What are the four stages of upselling?<\/h3>\n<p>The four stages are pre-arrival (booking to 48 hours before arrival), check-in (arrival and front desk or kiosk interaction), in-stay (during the guest&#8217;s time on property), and check-out (departure and post-stay). Each stage has different offers, conversion rates, and owners. Pre-arrival typically delivers the highest automated conversion, while check-in delivers the highest live-conversation conversion. In-stay and check-out stages are often underutilized despite strong potential, particularly for stay extensions and late check-out.<\/p>\n<h3>How do you train staff for upselling?<\/h3>\n<p>Train staff using benefit-led language rather than sales scripts, so they can adapt naturally to each guest rather than reciting lines. Run role-plays with common guest types such as business travelers, couples celebrating, and families, and record audio for feedback on warmth and naturalness. Incentivize with simple, transparent commissions, typically 5\u201310% on upsells sold. Integrate upselling into standard operating procedures so it becomes a habit rather than an occasional initiative. Short, frequent coaching moments after shifts produce faster and more lasting change than monthly training sessions alone.<\/p>\n<h3>What should be avoided when upselling?<\/h3>\n<p>Avoid pushy tactics, irrelevant offers, hidden fees, inconsistent pricing across touchpoints, and ignoring staff incentives. Always make declining effortless and frame upsells as optional enhancements, not mandatory fees. Never present more than two or three offers per touchpoint, because a single relevant suggestion consistently outperforms a menu of options. Avoid offering upgrades when the higher category is not actually available, and never repeat an offer after a clear decline.<\/p>\n<h3>How does Stayntouch upselling work?<\/h3>\n<p>Stayntouch upselling delivers automated offers across digital touchpoints including the booking engine, online check-in, kiosks, and guest portal. It uses smart targeting to check live availability and avoid pitching items guests have already purchased, with embedded payments that sync revenue directly to the guest folio. Stayntouch also supports third-party upselling tools through its marketplace, including Oaky and Duve, which add specialized pre-arrival campaign capabilities at additional cost and with a separate vendor relationship to manage.<\/p>\n<h3>What are the best hotel upsell software options?<\/h3>\n<p>The best option depends on your architecture. All-in-one platforms bundle upselling with their own RMS, POS, and CRM, which can limit flexibility as your property grows and your needs become more specialized. Best-in-class PMS platforms like Stayntouch offer built-in automated upsells across mobile booking, kiosk, and front desk touchpoints, with 1,400+ integrations at no extra cost for the integration itself and no vendor lock-in. Hotels that want specialist upselling tools can also connect platforms like Oaky, UpsellGuru, ROOMDEX, or Plusgrade directly to Stayntouch through its open integration ecosystem.<\/p>\n<h2>Choosing the Right Upselling Platform<\/h2>\n<p>Upselling is one of the highest-margin revenue opportunities in hospitality, and it delivers when it is systematic, automated, and built on a platform that gives you flexibility rather than locking you in. Some platforms offer solid upselling features, and hotels evaluating their options should weigh five dimensions: integration flexibility, automation and targeting, guest experience, ROI and measurability, and vendor lock-in.<\/p>\n<p>The <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/news\/stayntouch-named-hotel-pms-company-of-the-year\/\">2026 TravelTech Breakthrough Award winner for &#8220;Hotel PMS Company of the Year&#8221;<\/a>, Stayntouch delivers built-in automated upsells, the 1,400+ integrations mentioned earlier, and freedom from vendor lock-in. Hotels can choose their own RMS, POS, CRM, and payment processor. That creates the difference between an upselling feature and an upselling engine. According to the <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/news\/stayntouch-named-hotel-pms-company-of-the-year\/\">2026 Hotel Technology Outlook<\/a> produced by the NYU SPS Jonathan M. Tisch Center of Hospitality with Stayntouch and IDeaS Revenue Solutions (300+ hotel professionals), 30% of all-in-one users intend to move to best-in-class solutions, while 14% plan to move the other way. Best-in-class PMS users also report 70% satisfaction, compared to 55% among all-in-one users.<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.stayntouch.com\/contact-us\">Experience the difference with a personalized demo.<\/a><\/p>\n<section data-read-next=\"true\">\n<h2>Read Next<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.stayntouch.com\/articles\/maximize-hotel-revenue-upsells\" target=\"_blank\">Maximize Hotel Revenue with Automated Upsells<\/a><\/li>\n<li><a href=\"https:\/\/www.stayntouch.com\/articles\/cloud-hotel-software-upsell-automation\" target=\"_blank\">Hotel Upsell Automation: Native PMS vs. Bolt-On Tools<\/a><\/li>\n<li><a href=\"https:\/\/www.stayntouch.com\/articles\/upsell-hotel-amenities-effectively\" target=\"_blank\">How To Upsell Hotel Amenities: The Four-Part Formula<\/a><\/li>\n<li><a href=\"https:\/\/www.stayntouch.com\/articles\/hotel-upsell-software\" target=\"_blank\">Hotel Upsell Software: What to Look for in 2026<\/a><\/li>\n<li><a href=\"https:\/\/www.stayntouch.com\/articles\/hotel-front-desk-upsell-training\" target=\"_blank\">How to Train Hotel Front Desk Staff on Upselling<\/a><\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Stayntouch helps hotels maximize ancillary revenue with smart upselling across every stage of the guest journey. See it in action today.<\/p>\n","protected":false},"author":117,"featured_media":352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":1,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/posts\/353\/revisions\/452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/media\/352"}],"wp:attachment":[{"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stayntouch.com\/articles\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}