# Hotel PMS With Reputation Management Integration

> See how Stayntouch connects your PMS to top reputation platforms to automate reviews, protect your scores, and drive more revenue. Learn more.

**Published:** 2026-11-05 | **Updated:** 2026-11-05 | **Author:** mihir
**URL:** https://www.stayntouch.com/articles/hotel-pms-reputation-management-integration
**Type:** post

**Categories:** Hotel Integrations

![Hotel PMS With Reputation Management Integration](https://stayntouch.sites.aigrowthagent.co/wp-content/uploads/sites/92/2026/11/1793787660110-b83981ebda31-1024x572.webp)

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## Content

*Written by: Kelly Campbell, Vice President of Marketing, Stayntouch*

## Key Takeaways

- A hotel PMS with reputation management integration automatically pushes guest, reservation, and checkout data to specialist platforms so review requests fire without manual exports or staff intervention.
- Checkout events trigger real-time webhooks that deliver signed payloads within seconds, which enables personalized post-stay surveys while the experience is still fresh.
- Clean guest profiles, accurate reservation details, and consent flags are essential data objects that determine whether review requests reach the right guests and remain compliant.
- Stayntouch deliberately avoids building native reputation tools and instead connects to specialist platforms through 1,400+ integrations with no integration fee charged by Stayntouch.
- Stayntouch delivers the best hotel PMS with reputation management integration by combining event-driven APIs, portfolio-wide guest profile sharing, and scoped OAuth access that keeps data secure while maximizing review volume and revenue impact.

[See How Stayntouch Connects To Your Reputation Stack](https://www.stayntouch.com/contact-us?utm_term=hotel-pms-reputation-management-integration&utm_campaign=ai_growth_agent)

## How A Hotel PMS With Reputation Management Integration Actually Works

A well-built PMS-to-reputation integration captures more reviews from the right guests while the stay is still fresh. A post-checkout survey sent within 24 hours captures sentiment that nudges a guest toward leaving a public review, while a survey sent 72 hours after checkout gets lower completion rates. Integration architecture largely determines which of those outcomes a hotel sees.

Here is how the flow works using Stayntouch’s webhook architecture as the concrete example:

1. A guest checks out. The Stayntouch PMS fires a checkout event from its reservation lifecycle state machine.
2. A webhook, which pushes data the moment something happens instead of waiting for a poll, delivers a signed payload to the reputation platform’s registered endpoint, typically within seconds.
3. The reputation platform matches the event to a guest profile and reservation using shared identifiers such as the reservation ID and guest record.
4. A post-stay survey or review request fires, personalized with stay details such as room type, stay dates, and guest name drawn from the payload.
5. The response and review data flow back into the guest profile. Low scores can flag the guest record in the PMS so the front desk knows about a prior negative experience before the guest returns.

Stayntouch’s Connect APIs expose webhook event objects covering Reservation, Guest, RoomStatus, ReservationRevenue, and EndOfDay. They include granular reservation events for creation, editing, cancellation, pre-check-in, check-in, checkout, room assignment, and room moves. Webhooks paired with a periodic reconciliation sweep form the pattern modern cloud PMSs converge on, because this approach combines speed with a safety net for missed events.

[See How Stayntouch Webhooks Power Review Requests](https://www.stayntouch.com/contact-us?utm_term=hotel-pms-reputation-management-integration&utm_campaign=ai_growth_agent)

## What Data A PMS Shares With A Reputation Platform And Where Integrations Break

The value of a PMS-to-reputation integration depends on which data objects cross the wire and whether they arrive clean. [Incorrect field mapping between a hotel PMS and connected systems can cause guest profiles to be duplicated and reports to break, and field mapping is where many integrations quietly fail.](https://thehotelgm.com/hotel-management/hotel-management-software-integrations)

The core data objects and why each one matters:

- **Guest profile** includes name, email, phone, and stay history. Without a clean, deduplicated profile, the review request goes to the wrong address or fires twice for the same guest.
- **Reservation** includes confirmation number, stay dates, booking channel, and number of guests. This context makes a survey feel personal rather than generic.
- **Checkout timestamp** acts as the trigger event. It determines whether the survey fires in hours or the next morning after a batch run.
- **Folio** represents the guest’s running bill. It enables revenue attribution by tying a review score to total spend, ancillary purchases, and rate code.
- **Room type** lets the reputation platform segment feedback by room category. A recurring complaint about a specific room type then surfaces in analytics instead of disappearing into an aggregate score.
- **Rate code** identifies booking segment such as OTA, corporate, or direct. This enables targeted survey logic. Revinate Feedback uses PMS-linked segmentation to tailor surveys to guest categories, explicitly citing OTA bookers and corporate groups as examples of audiences that receive different, more relevant survey questions.
- **Consent status** covers opt-in and opt-out flags. A survey sent to a guest who has withdrawn consent creates a compliance exposure. Revinate Pathways uses real-time conditional nodes to verify explicit double opt-in consent before any automated promotional SMS can deploy and includes country-specific quiet hours as native compliance guardrails.

Most PMS-to-reputation integrations fail in the same four places, and each one costs the hotel reviews it already earned.

- **Stale guest emails** often appear on OTA bookings, which frequently carry masked or proxy email addresses. Without a data-capture step at registration, the reputation platform has no deliverable address.
- **Duplicate profiles** occur when a returning guest books through different channels and ends up with multiple records. Survey deduplication depends on profile merging happening in the PMS first.
- **Batch-sync lag** arises when nightly batch files hide everything changed since the last export. That lag can run up to 24 hours. For a review request, that delay separates a guest who remembers the stay from one who has already moved on.
- **Missing consent flags** appear when the PMS does not pass opt-out status, so the reputation platform cannot suppress non-consenting guests from automated sends.

Stayntouch addresses these failure modes through shared guest profiles across a portfolio, profile merging, and scoped integration access. Each connected application sees only the data it needs, authenticated via OAuth. Stayntouch Digital Registration Cards capture guest contact details and signed consent at arrival, which converts OTA bookers into guests with deliverable addresses and documented preferences before they check out.

## Native Reputation Features Vs. Third-Party Reputation Integration

Clean data only pays off when the reputation platform on the other end is built for the job, which raises the question of whether that platform should live inside the PMS. Stayntouch’s position is that it should not.

Stayntouch does not build reputation management and made that choice on purpose. Reputation management requires post-stay survey engines, review aggregation across many sources, sentiment analysis, response workflow tooling, and competitive benchmarking. A PMS vendor whose engineering team spreads effort across property management, payments, distribution, kiosk, messaging, and reputation management cannot match the depth of a vendor whose entire product focuses on reputation.

All-in-one platforms with bundled reputation features face this constraint directly. Their engineering teams divide development resources across separate disciplines such as pricing science, marketing automation, restaurant operations, and reputation analytics. The reputation module then receives a fraction of the investment a specialist platform applies to the same problem, so it behaves as a secondary feature rather than a primary capability.

Stayntouch goes deep on the PMS and connects to platforms where reputation is the core discipline. The 1,400+ integrations are available with no integration fee charged by Stayntouch, though each third-party platform charges its own platform fee. That structure turns adding a specialist reputation tool into an operational decision instead of a budget negotiation. [The complete buyer’s guide to hotel PMS integration explains how to evaluate the depth of any PMS integration against the specialist tools in your stack.](https://www.stayntouch.com/articles/hotel-pms-integration-guide/?utm_term=hotel-pms-reputation-management-integration&utm_campaign=ai_growth_agent)

## Reputation Platforms That Integrate With A Hotel PMS

Specialist reputation platforms paired with a hotel PMS deliver capabilities that bundled modules rarely match. These include post-stay and in-stay survey engines, review aggregation from dozens of sources, AI-assisted response drafting, sentiment analysis by department, competitive benchmarking, and portfolio-wide dashboards for multi-property groups.

Revinate is a confirmed integration partner with Stayntouch, with integration setup documented in Stayntouch’s helpdesk under Customer Relationship Management (CRM) and Revinate listed as a certified Stayntouch partner, though [Stayntouch’s Reputation Management Tools category lists other vendors such as Fetch, GuestRevu, and MARA Solutions](https://stayntouch.freshdesk.com/support/solutions/folders/24000013845) rather than Revinate. Revinate’s architecture separates reputation from guest data. Its Feedback product handles review management and guest surveys, its Core platform holds unified guest profiles, and its Marketing module runs email and automation. Revinate Feedback uses native PMS integration to trigger in-stay and post-stay surveys automatically based on guest stay types, which Revinate says requires “zero lift from IT” and eliminates manual CSV exports or uploads.

Beyond named partners, the specialist reputation category includes platforms that aggregate reviews from Google, Booking.com, TripAdvisor, and OTA sources into a single inbox. Many provide sentiment scoring by operational department and route low scores back to the PMS as guest profile flags. A one-star improvement in a hotel’s average review score can lift booking conversion rates by 5 to 7%. That outcome depends on the integration plumbing working correctly, and that plumbing starts in the PMS.

[See The Integrations](https://www.stayntouch.com/contact-us?utm_term=hotel-pms-reputation-management-integration&utm_campaign=ai_growth_agent)

## How To Evaluate A PMS On Its Reputation Integration

Many PMS vendors claim a reputation integration but deliver something partial. Vendors apply the term “two-way integration” loosely. Some connections write reservations into the PMS but handle modifications and cancellations by email, and some sync availability but not restrictions. The same pattern appears in reputation connections, so a structured checklist matters. The points below use documented Stayntouch capabilities as concrete examples.

- **Open API with webhooks on checkout and guest events.** Start with the event layer, because everything downstream depends on it. Without webhooks on checkout and guest events, the reputation platform always works from stale data. Stayntouch Connect APIs are webhook-enhanced and event-driven, covering Reservation, Guest, RoomStatus, ReservationRevenue, and EndOfDay objects, with documented endpoints, sandbox environments, and webhook testing tools.
- **Guest profile sync and deduplication.** Accurate surveys depend on a single source of truth for each guest. Stayntouch maintains comprehensive guest profiles synchronized across a portfolio, with profile merging and shared guest, company, and travel agent records across properties.
- **Two-way review data flow.** A complete integration sends data in both directions. The connection should write low scores back to the PMS as guest profile flags, not only push checkout events outward.
- **No per-integration fees.** Commercial friction often limits connectivity. Stayntouch offers 1,400+ integrations with no integration fee charged by Stayntouch. Each third-party platform charges its own platform fee, while the connection itself remains free. Legacy enterprise integrations can cost as much as $10,000 each, which discourages building the right stack.
- **Compliance across jurisdictions.** Reputation workflows touch guest data, so regulatory coverage matters. Stayntouch maintains product compliance in 60+ countries across 6 regions, with jurisdictional diligence completed in advance on the hotel’s behalf.
- **Support response under one hour.** Integration issues affect live guests and review flows. Stayntouch provides 24/7/365 support to every customer with no service tiers and a guaranteed response under one hour, delivered by hospitality specialists rather than a chatbot.
- **Scoped integration access.** Security and privacy require precise access control. Each connected application authenticates via OAuth and sees only the data it needs. A reputation platform can receive checkout events and guest contact details without accessing payment data or home addresses.

[The operator’s guide to hotel PMS features covers the full evaluation framework for IT directors and general managers assessing integration architecture.](https://www.stayntouch.com/articles/hotel-pms-features-2026/?utm_term=hotel-pms-reputation-management-integration&utm_campaign=ai_growth_agent)

## The Revenue Link: How Reputation Drives Rate And Occupancy

All of that integration plumbing exists to serve one outcome: revenue. Reputation functions as a revenue lever. [Cornell University’s Center for Hospitality Research found, in a 2012 study, that a 1-point increase in a hotel’s online reputation score on a 5-point scale correlates with a 0.89% increase in ADR (average daily rate), a 0.54% increase in occupancy, and a 1.42% increase in RevPAR (revenue per available room), based on correlational data across more than 31,000 monthly hotel observations.](https://feeds.latitude-am.com/blog/hotel-reputation-management-services) These figures work best as directional guidance rather than causal proof.

More recent evidence extends the picture and highlights pricing power. TrustYou research found that at identical nightly rates, travelers are 3.9 times more likely to choose the higher-rated hotel, and 76% of travelers said they would pay more for a better-reviewed property. Google overtook TripAdvisor as the leading global review platform, generating 12.4 million hotel mentions in 2025 versus TripAdvisor’s 10.3 million. That shift means a review program that reaches guests quickly on the platforms they already use compounds its impact where travelers actually look.

The connection to PMS integration is direct. Clean data in means more reviews out. A checkout event that fires a personalized survey within hours of departure, with the guest’s name, room type, and stay dates drawn from the PMS, generates more responses than a generic email sent the next morning from a batch export. More responses mean more reviews. More reviews, at a higher score, support a higher ADR and stronger occupancy.

## Conclusion And Next Steps

Stayntouch is the best hotel PMS with reputation management integration for hotels that want guest data flowing cleanly into specialist reputation platforms. It offers 1,400+ integrations with no integration fee charged by Stayntouch, though hotels still pay each third-party platform its own platform fee. Event-driven webhooks on reservation, guest, and room-status events, along with open APIs, push checkout data to reputation tools the moment it happens.

The decision framework is straightforward. A bundled reputation module inside an all-in-one platform gives the hotel one vendor and one contract, while the engineering team behind that module divides attention across many product categories. A best-in-class PMS that connects to specialist reputation platforms gives the hotel depth in both systems. As noted earlier, Stayntouch charges nothing for the connection itself, so the cost of connecting the right reputation tool comes from the tool’s own platform fee.

The plumbing shapes the outcome. A checkout event that fires in seconds, carries clean guest data, and reaches a specialist platform built entirely around reputation creates a review program that moves ADR instead of a dashboard nobody acts on.

[Talk To Stayntouch About Reputation Integrations](https://www.stayntouch.com/contact-us?utm_term=hotel-pms-reputation-management-integration&utm_campaign=ai_growth_agent)

## Frequently Asked Questions

### What Is A Hotel PMS With Reputation Management Integration?

A hotel PMS with reputation management integration is a property management system that pushes guest, reservation, and checkout data into a specialist reputation platform automatically. Post-stay surveys and review requests then fire without manual exports or staff intervention. Stayntouch delivers this through event-driven webhooks that push checkout data to connected reputation platforms the moment a guest checks out, using documented API endpoints and scoped OAuth authentication.

### Does Stayntouch Have Built-In Reputation Management?

Stayntouch does not build reputation management natively. It integrates with specialist reputation platforms, including Revinate, a confirmed Stayntouch integration partner documented under CRM and guest engagement, through 1,400+ integrations with no integration fee charged by Stayntouch, though each third-party platform charges its own platform fee. This reflects a deliberate architectural choice. Reputation management requires post-stay survey engines, review aggregation from many sources, sentiment analysis, and response workflow tooling. Stayntouch goes deep on the PMS and connects to platforms where reputation is the core discipline.

### What Data Does A PMS Share With A Reputation Platform?

A well-configured PMS-to-reputation integration shares guest profile data such as name, email, phone, and stay history, along with reservation details such as confirmation number, stay dates, and booking channel. It also passes checkout timestamp, folio information, room type, rate code, and consent status. Stayntouch exposes these through its Connect APIs across webhook event objects including Reservation, Guest, RoomStatus, ReservationRevenue, and EndOfDay. Each connected application is scoped via OAuth to see only the data it needs, so a reputation platform receives checkout events and guest contact details without accessing payment data.

### How Does A Checkout-Triggered Review Request Work?

A checkout-triggered review request follows a simple sequence. When a guest checks out in Stayntouch, the PMS fires a checkout event. A webhook delivers a signed payload to the reputation platform’s registered endpoint within seconds. The platform matches the event to a guest profile and reservation, then fires a personalized post-stay survey or review request using stay details from the payload such as room type, stay dates, and guest name. If the guest leaves a low score, that data can flow back to the guest’s profile in Stayntouch as a flag, so the front desk knows about the prior experience before the guest returns. This entire sequence happens without any manual step from hotel staff.

### What Happens When The Integration Sync Fails?

Integration failures in PMS-to-reputation connections typically fall into three categories. Missed webhook events occur during receiver downtime. Stale guest emails produce undeliverable survey requests. Duplicate guest profiles cause the same guest to receive multiple requests. Stayntouch’s Connect API integration best practices pair real-time webhooks with a recommended daily incremental reservations sync (GET /reservations with from_date=yesterday, to_date=today, date_filter=updated) as a backstop, so missed events can be recovered rather than lost permanently. Scoped integration access means a failure in one connected application cannot expose or corrupt data in other systems. For any integration issue, Stayntouch’s 24/7/365 support team, with a guaranteed response under one hour, is available to every customer at no extra cost.

### Are PMS Integrations With Reputation Platforms Free?

Stayntouch charges nothing for the integration itself. The 1,400+ integrations available through Stayntouch Connect APIs are included with no integration fee charged by Stayntouch. Each third-party reputation platform charges its own platform fee, which varies by vendor and property count. The commercial model matters because a PMS that profits from integrations has an incentive to limit them, while Stayntouch treats connectivity as included infrastructure.

### Can A Multi-Property Group Share Guest Data Across A Portfolio For Reputation Purposes?

Multi-property groups can share guest data across a portfolio for reputation workflows. Stayntouch maintains shared guest, company, and travel agent profiles across a portfolio, with aggregated stay statistics including ADR and total stays visible regardless of which property in the group a guest visits. Profile merging keeps records clean across properties. For reputation purposes, this means a returning guest at a sister property arrives with their full history already known, and if they left a low score at a previous property, that flag travels with the profile. According to Stayntouch customer data, multi-property management runs 70% more efficiently from a single multi-property dashboard.

### How Do I Choose Between A Bundled Reputation Module And A Specialist Integration?

The core question is engineering depth. A bundled reputation module inside an all-in-one platform is built by an engineering team that also maintains the PMS, payments, distribution, and other product categories. A specialist reputation platform puts its entire engineering effort into post-stay surveys, review aggregation, sentiment analysis, and response workflows. For hotels where reputation functions as a revenue driver, the depth of the specialist platform becomes the relevant variable, and the Cornell research cited earlier supports that view. Stayntouch’s position is to go deep on the PMS and connect to specialists, so the hotel gets full capability in both systems. The integration costs nothing on Stayntouch’s side, while the specialist platform charges its own fee.

## What to Read Next

- [Hotel PMS With Airbnb & Expedia Channel Integration](https://www.stayntouch.com/articles/hotel-pms-airbnb-expedia-integration/)
- [Hotel PMS Channel Integrations: What the Numbers Mean](https://www.stayntouch.com/articles/hotel-pms-most-channel-integrations/)
- [The Best Hotel PMS for Hotel Management Companies](https://www.stayntouch.com/articles/best-hotel-pms-management-companies/)
- [Hotel PMS Integration: The Complete Buyer's Guide](https://www.stayntouch.com/articles/hotel-pms-integration-guide/)
- [Mobile PMS for Hotels: Run Front Desk, Housekeeping & More](https://www.stayntouch.com/articles/best-mobile-pms-for-hotels/)

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    - **Name:** Does Stayntouch Have Built-In Reputation Management?
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      - **Text:** Stayntouch does not build reputation management natively. It integrates with specialist reputation platforms, including Revinate, a confirmed Stayntouch integration partner documented under CRM and guest engagement, through 1,400+ integrations with no integration fee charged by Stayntouch, though each third-party platform charges its own platform fee. This reflects a deliberate architectural choice. Reputation management requires post-stay survey engines, review aggregation from many sources, sentiment analysis, and response workflow tooling. Stayntouch goes deep on the PMS and connects to platforms where reputation is the core discipline.
    **Question:**

    - **Name:** What Data Does A PMS Share With A Reputation Platform?
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      - **Text:** A well-configured PMS-to-reputation integration shares guest profile data such as name, email, phone, and stay history, along with reservation details such as confirmation number, stay dates, and booking channel. It also passes checkout timestamp, folio information, room type, rate code, and consent status. Stayntouch exposes these through its Connect APIs across webhook event objects including Reservation, Guest, RoomStatus, ReservationRevenue, and EndOfDay. Each connected application is scoped via OAuth to see only the data it needs, so a reputation platform receives checkout events and guest contact details without accessing payment data.
    **Question:**

    - **Name:** How Does A Checkout-Triggered Review Request Work?
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      - **Text:** A checkout-triggered review request follows a simple sequence. When a guest checks out in Stayntouch, the PMS fires a checkout event. A webhook delivers a signed payload to the reputation platform registered endpoint within seconds. The platform matches the event to a guest profile and reservation, then fires a personalized post-stay survey or review request using stay details from the payload such as room type, stay dates, and guest name. If the guest leaves a low score, that data can flow back to the guest profile in Stayntouch as a flag, so the front desk knows about the prior experience before the guest returns. This entire sequence happens without any manual step from hotel staff.
    **Question:**

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      - **Text:** Integration failures in PMS-to-reputation connections typically fall into three categories. Missed webhook events occur during receiver downtime. Stale guest emails produce undeliverable survey requests. Duplicate guest profiles cause the same guest to receive multiple requests. Stayntouch Connect API integration best practices pair real-time webhooks with a recommended daily incremental reservations sync (GET /reservations with from_date=yesterday, to_date=today, date_filter=updated) as a backstop, so missed events can be recovered rather than lost permanently. Scoped integration access means a failure in one connected application cannot expose or corrupt data in other systems. For any integration issue, Stayntouch 24/7/365 support team, with a guaranteed response under one hour, is available to every customer at no extra cost.
    **Question:**

    - **Name:** Are PMS Integrations With Reputation Platforms Free?
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      - **Text:** Stayntouch charges nothing for the integration itself. The 1,400+ integrations available through Stayntouch Connect APIs are included with no integration fee charged by Stayntouch. Each third-party reputation platform charges its own platform fee, which varies by vendor and property count. The commercial model matters because a PMS that profits from integrations has an incentive to limit them, while Stayntouch treats connectivity as included infrastructure.
    **Question:**

    - **Name:** Can A Multi-Property Group Share Guest Data Across A Portfolio For Reputation Purposes?
      **Answer:**

      - **Text:** Multi-property groups can share guest data across a portfolio for reputation workflows. Stayntouch maintains shared guest, company, and travel agent profiles across a portfolio, with aggregated stay statistics including ADR and total stays visible regardless of which property in the group a guest visits. Profile merging keeps records clean across properties. For reputation purposes, this means a returning guest at a sister property arrives with their full history already known, and if they left a low score at a previous property, that flag travels with the profile. According to Stayntouch customer data, multi-property management runs 70% more efficiently from a single multi-property dashboard.
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    - **Name:** How Do I Choose Between A Bundled Reputation Module And A Specialist Integration?
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      - **Text:** The core question is engineering depth. A bundled reputation module inside an all-in-one platform is built by an engineering team that also maintains the PMS, payments, distribution, and other product categories. A specialist reputation platform puts its entire engineering effort into post-stay surveys, review aggregation, sentiment analysis, and response workflows. For hotels where reputation functions as a revenue driver, the depth of the specialist platform becomes the relevant variable, and the Cornell research cited earlier supports that view. Stayntouch position is to go deep on the PMS and connect to specialists, so the hotel gets full capability in both systems. The integration costs nothing on Stayntouch side, while the specialist platform charges its own fee.

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    - **JobTitle:** Vice President of Marketing
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    - **Name:** Stayntouch
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## Citations

- [Hotel PMS Open API: What “Open” Really Means](https://www.stayntouch.com/articles/hotel-pms-open-api-guide)
- [Hotel PMS Accounting Integration With QuickBooks](https://www.stayntouch.com/articles/hotel-pms-quickbooks-accounting-integration)
- [Hotel PMS With Airbnb & Expedia Channel Integration](https://www.stayntouch.com/articles/hotel-pms-airbnb-expedia-integration)
- [Hotel PMS Channel Integrations: What the Numbers Mean](https://www.stayntouch.com/articles/hotel-pms-most-channel-integrations)

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