# Mews Hotel Upselling: How It Works and What It Costs

> Explore how Mews upselling works, where offers appear, and what it costs. See why Stayntouch is the smarter PMS for upsell revenue.

**Published:** 2026-09-02 | **Updated:** 2026-10-31 | **Author:** renatoloureiro
**URL:** https://www.stayntouch.com/articles/best-mews-hotel-upselling-alternative
**Type:** post

**Categories:** Uncategorized

![Mews Hotel Upselling: How It Works and What It Costs](https://stayntouch.sites.aigrowthagent.co/wp-content/uploads/sites/92/2026/09/1788172401343-eee2cb9f69e4-1024x572.webp)

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## Content

*Written by: Kelly Campbell, Vice President of Marketing, Stayntouch | Last updated: September 28, 2026*

## Key Takeaways

- Hotel upselling in Mews is configured once and automatically surfaced across booking, pre-arrival, check-in, in-stay, and post-stay touchpoints.
- Upsell conversion depends on live PMS data for offer suppression and real-time posting to the guest folio.
- High-margin upsells like early check-in, late checkout, and parking monetize existing inventory with minimal added cost.
- Closed all-in-one platforms limit choice of upsell tools, while open PMS platforms allow hotels to integrate specialist partners.
- Stayntouch provides a best-in-class PMS that integrates with specialist upsell partners at no integration cost.

[Contact Stayntouch](https://www.stayntouch.com/contact-us?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)

## Where Upsells Appear In The Mews Guest Journey

Mews structures its upsell engine across four touchpoints in the guest journey: online booking, online check-in, kiosk check-in, and kiosk check-out. Each touchpoint has a different conversion profile and a different operational consequence.

1. **Booking.** Offers appear inside the booking flow, including room upgrades and add-on packages attached to rate plans. The offer converts before the guest arrives, so front desk staff do not spend time selling it. [If the booking came through an online travel agency (OTA), commission at a similar level to the booking commission may apply to upsell revenue, but only for upselling that forms part of the transaction on the OTA’s site and only if the contract is negotiated that way](https://www.hotelnewsresource.com/article132423.html). This structure creates a strong incentive to grow direct bookings.
2. **Pre-arrival.** Automated messages carry upgrade and add-on offers before the guest travels. Mews frames pre-arrival as the primary under-optimized upsell touchpoint, because the guest is already committed and thinking about the stay. The optimal window opens 24–48 hours before arrival, when guests are in planning mode.
3. **Check-in And Kiosk.** Offers surface during mobile check-in or at a self-service kiosk. [Self-service check-in creates a natural opportunity for upselling, including upgrades, early check-in, late checkout, or amenities](https://www.hospitalitynet.org/opinion/4134208/if-the-front-desk-is-optional-why-are-so-many-hotels-still-keeping-guests-waiting). The guest chooses their room at this moment, which is why upgrade acceptance peaks here. Mews reports that guests using its Guest Portal and Kiosk generate a 3x higher upsell rate than front-desk interactions and 70% more upsell revenue per check-in via digital channels.
4. **In-stay.** Guests request late checkout, food and beverage (F&B), spa, parking, and retail from their own device. Revenue that used to require a phone call or a walk to the desk now arrives without staff involvement. Mews research found that travelers spend around 30% of their in-destination budget outside the room, and 55% of that non-room spend goes to services hotels could offer themselves.
5. **Post-stay.** Follow-up offers and rebooking incentives turn a one-time upsell into a repeat direct booking and reduce reliance on OTA commissions.

AI-powered personalized upsell offers typically convert at 15–25%, compared with under 5% for untargeted campaigns. Timing and relevance explain most of that gap.

[Talk To A PMS Specialist](https://www.stayntouch.com/contact-us?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)

## How Upsell Products Are Configured In Mews

Knowing where Mews surfaces upsells is only half the picture. The configuration layer, where products are created, attached, and suppressed, is where upsell programs succeed or fail operationally.

In any upsell engine, products live in the system and attach to rate groups and room categories so the right offer reaches the right guest. The critical capability is suppression, because the engine must know when to hide an offer. If a guest’s rate already includes breakfast, showing a breakfast upsell wastes the impression. The same logic applies to a guest already in the highest room category or to a guest arriving on a fully compressed night whose early check-in prompt housekeeping cannot fulfill.

That suppression logic depends entirely on the data the PMS feeds the upsell engine. When a guest accepts an upsell during pre-arrival, the change should appear in the PMS within seconds via two-way integration, so front desk staff never re-key the booking and manual errors do not cost revenue. If the PMS does not know the guest’s rate inclusions, room type, and stay pattern in real time, the engine cannot decide which offer to show. Irrelevant offers then erode guest trust faster than silence.

AI upselling algorithms suppress offers under operational constraints. For example, they can hide early check-in on a high-occupancy morning while still proposing late checkout or ancillary services. That intelligence requires live inventory data from the PMS, not a batch sync from the night before.

That dependency on live PMS data is what makes the architecture choice matter.

## Which Mews Upsells Actually Earn

Some upsell categories consistently earn more than others. The highest-margin categories monetize existing inventory or existing time with minimal additional cost.

**Room upgrades** are the most straightforward upsell revenue category. Early check-in and late checkout accounted for 90% of upsell revenue and 96% of every upsell sale across 4,729 paid upsells tracked in one year. Their near-zero marginal cost and universal relevance across guest types explain that performance. A room that would otherwise sit empty until 3 PM earns revenue the moment a guest pays for early access. Late checkout adds revenue when housekeeping has the room status and the schedule to accommodate it.

**F&B packages** attached at booking or pre-arrival convert well when they solve a real guest problem, such as a breakfast package for a business traveler on an early flight or a welcome bottle for a couple celebrating an anniversary. The margin depends on the property’s F&B cost structure.

**Parking** is consistently one of the highest-converting pre-arrival upsell categories. Parking packages achieve 25–30% conversion in urban properties, the highest of any pre-arrival category in published benchmark data, because the guest has a concrete problem the hotel can solve.

**Non-room spaces** such as meeting rooms, co-working areas, and day-use inventory sell the same physical asset twice in 24 hours. One in four Mews customers already use Mews Spaces to monetize underused areas by the hour, day, or month, typically seeing a 5–10% revenue uplift.

According to Stayntouch customer data, automated mobile upsells have driven return on investment (ROI) of up to 240% and kiosk upsells up to 120% at individual properties. These are standout cases, not averages or expected results for every property.

## The Architecture Question: Bundled Upsell Module Vs. Specialist Partner

Mews offers a competent, well-documented native upsell engine. The PMS architecture behind that engine determines which upsell tools a hotel can use for the life of the contract.

Mews is an all-in-one platform whose upsell engine is native and closed. That structure feels convenient until a hotel wants a specialist upgrade-optimization tool. At that point, the platform decides what it is allowed to connect. The vendor’s engineering team spreads its effort across PMS, payments, upselling, revenue management, and guest messaging. No single discipline receives the depth that a specialist vendor puts behind one product.

The alternative is a best-in-class, cloud-native PMS that lets the hotel choose its upsell capability instead of inheriting whatever the platform offers. Stayntouch integrates with specialist partners such as [Oaky, UpsellGuru, ROOMDEX, and Plusgrade](https://www.stayntouch.com/integrations/?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent) at no integration cost. Stayntouch charges nothing for the integration itself, and the hotel pays each third-party platform its own platform fee.

[UpsellGuru, for example, integrates with 44 verified partners including Stayntouch](https://hoteltechreport.com/compare/upsell-guru-vs-urvenue). It covers the full guest journey from pre-arrival through in-stay and offers offer suppression, dynamic pricing, and portfolio-wide reporting. Oaky by Plusgrade is built for high-volume upsell programs with pre-built templates across the pre-stay, front-desk, and in-stay journey. These tools focus their entire engineering effort on one problem: upsell conversion.

The [2026 Hotel Technology Outlook](https://www.stayntouch.com/news/stayntouch-named-hotel-pms-company-of-the-year/?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent), produced by the NYU SPS Jonathan M. Tisch Center of Hospitality with Stayntouch and IDeaS (300+ hotel professionals), found that 30% of all-in-one users intend to move to best-in-class solutions, against 14% moving the other way. Best-in-class users report 70% PMS satisfaction against 55% among all-in-one users. The table below summarizes how the two architectures differ on the decisions that matter most to a hotel choosing an upsell stack.

| Attribute | Bundled All-in-One Upsell Module | Best-in-Class PMS + Specialist Upsell Partner |
| --- | --- | --- |
| Who decides which upsell tool the hotel uses | The platform vendor decides what it is allowed to connect | The hotel chooses its upsell capability |
| Can the upsell tool be swapped as the market changes | No, the hotel inherits the vendor’s roadmap | Yes, the hotel can change specialist partners |
| Who pays the integration fee | Included in platform subscription | Stayntouch: $0 integration fee; hotel pays each specialist platform’s own fee |
| Where upsell revenue posts | Posts to the folio through the platform’s own module | Posts to the folio through the PMS, with automatic charge posting from every revenue center |

As Mark Creger, Chief Revenue Officer at Embergrove Hospitality Group, puts it: “By having Stayntouch as the PMS hub, and then surrounding that hub with best-in-class systems like our CRS, CRM, and revenue management system, we’re able to be nimble, flexible, and change with the ever-changing technology landscape.”

[Talk To A PMS Specialist](https://www.stayntouch.com/contact-us?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)

## Where The Money Actually Lands

Whichever architecture a hotel chooses, the upsell only becomes revenue if it posts correctly, gets taxed correctly, and survives a chargeback. The folio, the guest’s running bill for the stay, is where every charge from every revenue center must land before the guest departs. Anything not posted in time is lost.

For a 300-room hotel, a 2% error rate on charges can equate to thousands of euros per month in disputes and refunds. Upsell charges are particularly vulnerable because they often originate outside the front desk, from a kiosk, a mobile check-in flow, or a pre-arrival message, and must travel through an integration to reach the folio correctly.

Tax treatment adds another layer. [Ancillary hotel charges such as resort fees, cancellation fees, and parking can be treated differently depending on the jurisdiction](https://bdo.com/insights/tax/overlooked-indirect-tax-issues-facing-the-hospitality-industry), and [hotels are frequently targeted for sales and use tax audits because of nontraditional revenue streams and inconsistent tax treatment across jurisdictions](https://bdo.com/insights/tax/overlooked-indirect-tax-issues-facing-the-hospitality-industry). Occupancy tax, the per-night tax on the room rate set by city, county, or state, applies differently from local sales taxes, and some jurisdictions extend tax obligations to upsell charges that others exempt.

Signed registration records form the final line of defense. When a guest disputes a charge after the fact, the hotel loses by default unless it can evidence the transaction and the guest’s agreement to it. Digital Registration Cards that capture signed terms and conditions at check-in create that record and reduce chargebacks that would otherwise be lost.

Stayntouch handles this through automatic charge posting from every revenue center, automated night audit, instant tax application, and Digital Registration Cards. These capabilities help ensure revenue earned is revenue billed, taxed correctly, and defensible if disputed.

## What Mews Upselling Costs, And What It Does Not Include

Mews pricing is quote-based and not published at a property level. Published estimates suggest an entry tier starting around USD 17 per room per month for the core PMS, with marketplace apps priced separately. Upsell capability sourced from a specialist partner instead of a native module then carries its own platform fee on top.

Stayntouch pricing is also quote-based and structured as a turnkey monthly software-as-a-service (SaaS) model based on property size and room count. There are no per-integration fees and no maintenance fees, and support is included rather than sold as a tier. Stayntouch charges nothing for connecting specialist upsell partners such as Oaky, UpsellGuru, ROOMDEX, or Plusgrade. The hotel pays each partner its own platform fee, and the integration itself costs nothing.

The total cost comparison between a bundled all-in-one upsell module and a best-in-class PMS plus specialist upsell partner depends on which specialist tool the hotel selects, its room count, and the depth of integration required. One factor remains constant: with Stayntouch, the hotel makes that decision. With a closed platform, the platform makes it.

## Conclusion: Why The PMS Behind Your Upsell Engine Matters

The PMS architecture behind an upsell engine shapes every future decision about upsell tools, integrations, and revenue strategy. A hotel that chooses a closed platform inherits its upsell roadmap. A hotel that chooses Stayntouch chooses its own.

[See how a best-in-class PMS makes every stay more profitable](https://www.stayntouch.com/contact-us?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)

## Frequently Asked Questions

### What Is The Difference Between A Bundled Upsell Module And A Specialist Upsell Partner?

A bundled upsell module is built and maintained by the same vendor that provides the PMS. It is included in the platform and requires no separate integration, but the hotel has no choice about which upsell tool it uses because the platform decides. A specialist upsell partner is a standalone platform whose entire engineering effort goes into one problem: upsell conversion. Tools like Oaky, UpsellGuru, ROOMDEX, and Plusgrade offer capabilities such as dynamic pricing, offer suppression by guest segment, bid-based upgrade models, and multi-channel delivery that a bundled module built alongside a PMS, payments system, and revenue management tool rarely matches in depth.

The trade-off is integration. A specialist tool must connect to the PMS via a two-way integration to read live inventory and write accepted upsells back to the reservation. Stayntouch provides those integrations at no extra cost, so the hotel keeps the choice without paying for the connection.

### How Do Upsell Charges Post To The Guest Folio, And Why Does It Matter?

A guest folio is the running bill for the stay, including room charges plus everything posted from restaurants, spa, retail, kiosk, or mobile. An upsell charge posts to the folio when the PMS receives confirmation of the accepted offer, either directly from a native module or via an integration from a specialist upsell tool. The posting must happen in real time, because a charge that arrives after the guest departs becomes revenue lost instead of a simple accounting inconvenience.

Tax treatment must also be applied at the moment of posting, because occupancy tax and local taxes vary by jurisdiction and by charge type. Some taxes apply to upsell revenue, and some do not, and the rules differ even between neighboring cities. Signed registration records matter because a guest who disputes a charge after checkout leaves the hotel with no defense unless it can evidence the transaction and the guest’s agreement to the terms. Stayntouch automates charge posting from every revenue center, applies taxes instantly, and captures signed terms through Digital Registration Cards, so upsell revenue that was earned is actually billed, taxed correctly, and defensible.

### Which Upsell Categories Generate The Highest Margin For Hotels?

Early check-in and late checkout consistently generate the highest margins in hotel upselling because they monetize existing inventory with near-zero additional cost. If housekeeping has the room status and the schedule to accommodate a late departure, the hotel earns revenue from time that would otherwise be idle. Room upgrades form the next highest-margin category. A guest moved to a higher room type frees the original room for resale and generates incremental revenue with minimal additional cost beyond cleaning and amenities.

Parking is the highest-converting pre-arrival upsell category at urban properties because the guest has a concrete problem the hotel can solve. F&B packages and experience add-ons carry lower margins than room-based upsells because they involve variable costs such as food, staffing, and third-party suppliers. They still increase total revenue per guest and support the shift from RevPAR (revenue per available room) to TRevPAR (total revenue per available room), the metric that captures everything a hotel earns beyond the room rate.

### Does Stayntouch Have A Native Upsell Engine, And How Does It Compare To Specialist Partners?

Stayntouch includes automated upsell capabilities natively across its mobile check-in flow and Stayntouch Kiosk. Room upgrades, amenities, F&B packages, parking, and monetized early check-in and late checkout are all offered at the moment of highest intent, when the guest is choosing their room. As noted earlier, Stayntouch customer data shows standout ROI from mobile and kiosk upsells at individual properties.

For hotels that want deeper upgrade optimization, such as bid-based pricing, AI-driven offer personalization, multi-channel pre-arrival campaigns, or portfolio-wide upsell analytics, Stayntouch integrates with specialist partners including Oaky, UpsellGuru, ROOMDEX, and Plusgrade at no integration cost. The hotel pays each specialist platform its own fee, and Stayntouch charges nothing for the connection. A hotel can start with Stayntouch’s native upsell capabilities and add a specialist partner as its program matures without switching PMS or paying an integration fee to unlock the connection.

### What Should Hotels Ask When Evaluating Any Upsell Tool?

Four questions cut through most vendor demonstrations. First, does the tool have a live, two-way integration with the PMS, or does it rely on a batch sync? A batch sync means accepted upsells may not appear in the PMS until hours later, creating front desk problems every time a guest arrives expecting an upgrade that has not posted.

Second, how does the tool suppress irrelevant offers? A guest whose rate includes breakfast should not receive a breakfast upsell, and a guest in the top room category should not receive an upgrade prompt. Suppression logic requires live rate and inventory data from the PMS.

Third, how does an accepted upsell post to the folio, and how is tax applied? Revenue that posts to the wrong account or without the correct tax treatment creates accounting problems that compound across thousands of stays.

Fourth, what happens when the hotel wants to change upsell tools? On a closed platform, the answer is that it cannot change tools without changing the PMS. On Stayntouch, the hotel can connect a different specialist partner without changing anything in the PMS or paying a new integration fee.

## Read Next

- [Hotel Upselling Strategies That Drive More Revenue](https://www.stayntouch.com/articles/hotel-upselling-strategies?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)
- [Maximize Hotel Revenue Upsells With a Guest-Journey System](https://www.stayntouch.com/articles/maximize-hotel-revenue-upsells?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)
- [How Cloud Hotel Software Upsell Automation Works](https://www.stayntouch.com/articles/cloud-hotel-software-upsell-automation?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)
- [Hotel Upsell Automation: Triggers, PMS & How It Works](https://www.stayntouch.com/articles/hotel-upsell-automation?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)
- [Hotel Upsell Software: What to Look for in 2026](https://www.stayntouch.com/articles/hotel-upsell-software?utm_term=best-mews-hotel-upselling-alternative&utm_campaign=ai_growth_agent)

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    - **Name:** What Is The Difference Between A Bundled Upsell Module And A Specialist Upsell Partner?
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      - **Text:** A bundled upsell module is built and maintained by the same vendor that provides the PMS. It is included in the platform and requires no separate integration, but the hotel has no choice about which upsell tool it uses because the platform decides. A specialist upsell partner is a standalone platform whose entire engineering effort goes into one problem: upsell conversion. Tools like Oaky, UpsellGuru, ROOMDEX, and Plusgrade offer capabilities such as dynamic pricing, offer suppression by guest segment, bid-based upgrade models, and multi-channel delivery that a bundled module built alongside a PMS, payments system, and revenue management tool rarely matches in depth.nnThe trade-off is integration. A specialist tool must connect to the PMS via a two-way integration to read live inventory and write accepted upsells back to the reservation. Stayntouch provides those integrations at no extra cost, so the hotel keeps the choice without paying for the connection.
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    - **Name:** How Do Upsell Charges Post To The Guest Folio, And Why Does It Matter?
      **Answer:**

      - **Text:** A guest folio is the running bill for the stay, including room charges plus everything posted from restaurants, spa, retail, kiosk, or mobile. An upsell charge posts to the folio when the PMS receives confirmation of the accepted offer, either directly from a native module or via an integration from a specialist upsell tool. The posting must happen in real time, because a charge that arrives after the guest departs becomes revenue lost instead of a simple accounting inconvenience.nnTax treatment must also be applied at the moment of posting, because occupancy tax and local taxes vary by jurisdiction and by charge type. Some taxes apply to upsell revenue, and some do not, and the rules differ even between neighboring cities. Signed registration records matter because a guest who disputes a charge after checkout leaves the hotel with no defense unless it can evidence the transaction and the guest's agreement to the terms. Stayntouch automates charge posting from every revenue center, applies taxes instantly, and captures signed terms through Digital Registration Cards, so upsell revenue that was earned is actually billed, taxed correctly, and defensible.
    **Question:**

    - **Name:** Which Upsell Categories Generate The Highest Margin For Hotels?
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      - **Text:** Early check-in and late checkout consistently generate the highest margins in hotel upselling because they monetize existing inventory with near-zero additional cost. If housekeeping has the room status and the schedule to accommodate a late departure, the hotel earns revenue from time that would otherwise be idle. Room upgrades form the next highest-margin category. A guest moved to a higher room type frees the original room for resale and generates incremental revenue with minimal additional cost beyond cleaning and amenities.nnParking is the highest-converting pre-arrival upsell category at urban properties because the guest has a concrete problem the hotel can solve. F&B packages and experience add-ons carry lower margins than room-based upsells because they involve variable costs such as food, staffing, and third-party suppliers. They still increase total revenue per guest and support the shift from RevPAR (revenue per available room) to TRevPAR (total revenue per available room), the metric that captures everything a hotel earns beyond the room rate.
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    - **Name:** Does Stayntouch Have A Native Upsell Engine, And How Does It Compare To Specialist Partners?
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      - **Text:** Stayntouch includes automated upsell capabilities natively across its mobile check-in flow and Stayntouch Kiosk. Room upgrades, amenities, F&B packages, parking, and monetized early check-in and late checkout are all offered at the moment of highest intent, when the guest is choosing their room. As noted earlier, Stayntouch customer data shows standout ROI from mobile and kiosk upsells at individual properties.nnFor hotels that want deeper upgrade optimization, such as bid-based pricing, AI-driven offer personalization, multi-channel pre-arrival campaigns, or portfolio-wide upsell analytics, Stayntouch integrates with specialist partners including Oaky, UpsellGuru, ROOMDEX, and Plusgrade at no integration cost. The hotel pays each specialist platform its own fee, and Stayntouch charges nothing for the connection. A hotel can start with Stayntouch's native upsell capabilities and add a specialist partner as its program matures without switching PMS or paying an integration fee to unlock the connection.
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    - **Name:** What Should Hotels Ask When Evaluating Any Upsell Tool?
      **Answer:**

      - **Text:** Four questions cut through most vendor demonstrations. First, does the tool have a live, two-way integration with the PMS, or does it rely on a batch sync? A batch sync means accepted upsells may not appear in the PMS until hours later, creating front desk problems every time a guest arrives expecting an upgrade that has not posted.nnSecond, how does the tool suppress irrelevant offers? A guest whose rate includes breakfast should not receive a breakfast upsell, and a guest in the top room category should not receive an upgrade prompt. Suppression logic requires live rate and inventory data from the PMS.nnThird, how does an accepted upsell post to the folio, and how is tax applied? Revenue that posts to the wrong account or without the correct tax treatment creates accounting problems that compound across thousands of stays.nnFourth, what happens when the hotel wants to change upsell tools? On a closed platform, the answer is that it cannot change tools without changing the PMS. On Stayntouch, the hotel can connect a different specialist partner without changing anything in the PMS or paying a new integration fee.

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  - **Description:** Explore how Mews upselling works, where offers appear, and what it costs. See why Stayntouch is the smarter PMS for upsell revenue.
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    - **Name:** Kelly Campbell
    - **JobTitle:** Vice President of Marketing
    - **Description:** Marketing Leader | Growth, Go-To-Market & Brand Strategy | Scaled B2B & Consumer Brands Across Travel and Hospitality Tech
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## Citations

- [Hotel Front Desk Productivity: A Diagnostic-First Playbook](https://www.stayntouch.com/articles/improve-hotel-front-desk-productivity)
- [Hotel Chargeback Prevention: A Guide for GMs and IT Leads](https://www.stayntouch.com/articles/hotel-chargeback-prevention-software-guide)
- [Hotel Distribution Software: Cut OTA Costs & Earn More](https://www.stayntouch.com/articles/hotel-software-reduce-distribution-costs)
- [The Best PMS for Hotel Chains: A Multi-Property Guide](https://www.stayntouch.com/articles/best-pms-hotel-chains)
- [Hotel PMS API Sandbox for Developers: A Field Guide](https://www.stayntouch.com/articles/hotel-pms-api-sandbox-developers)

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